WOO to launch global DOOH campaign #OurSecondChance

In Digital OOH By Rajiv Raghunath - July 23, 2020

First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson

TV news, OTT content top entertainment preference scale: OMG

In Research By Rajiv Raghunath - July 23, 2020

TV, OTT audience growth point to potentials for OOH campaigns from category brands

Mumbai civic body denies license fee waive off for private hoarding owners

In OOH News By M4G Bureau - July 23, 2020

In its document, MCGM clears that there is no provision under corporation resolution to exempt advertisement fee

TPS Engage partners MFour to reinforce DOOH campaign RoI

In Digital OOH By Rajiv Raghunath - July 23, 2020

Advertising clients will be able to track consumer feedback real-time against business KPIs

Microsoft promotes its cloud computing software via pDOOH campaign

In Digital OOH By M4G Bureau - July 21, 2020

The campaign has been deployed at Dubai’s International Financial Centre in order to target professionals

Media owners’ await BBMP’s decision on media selection for Covid19 campaign

In OOH News By M4G Bureau - July 21, 2020

The pending decision on the selection of media is adding to the worries of media owners

Peta says ‘No leather products’ in OOH campaign

In Campaigns By M4G Bureau - July 21, 2020

India’s Animal Rights Organisation launches a multi-city campaign to send a national message on the occasion of Rakhi

Versatile flatbed printing can open new business avenues for you!

In OOH Solutions By M4G Bureau - July 20, 2020

HP eBook expands on the versatility of printing on aluminum composite panels

Hoichoi leverages right time to be on OOH

In Viewpoints By Bhawana Anand - July 20, 2020

Vishnu Mohta, Co-founder and Director, Hoichoi unfolds the significance of outdoor medium to resume work under Unlock Phase 1.

OOH to play a vital role for brands to reimagine commerce, says WPP IQ report

In OOH News By M4G Bureau - July 20, 2020

The report says that brands are experimenting new ways wherein OOH will grow in value as people are returning to normalcy, spending more time outdoors