Results For "OOH"
3859 News Found
OOH in Covid Times
In Viewpoints By M4G Bureau - August 10, 2020
Innovation and customer-centricity helped the OOH industry to come out stronger from the 2008 crisis; today, the industry is called upon to reinvent its business to overcome the unprecedented crisis caused by the Covid-19 pandemic
Rajasthan govt responsive to industry needs: Planet Outdoor
In OOH News By Bhawana Anand - August 10, 2020
Ashish Sharma, COO, Planet Outdoor shares the efforts invested by them in bringing state govt’s attention towards the grim market situation
LG Electronics asks the Young Generation, 'What Makes Your Life So Good?'
In OOH News By M4G Bureau - August 10, 2020
The electronic major brand, now, plans to target new-age audience with special campaigns to be tailored for them
Anand Jewellers makes a grand presence with high magnitude campaign in Bhopal
In Campaigns By Bhawana Anand - August 07, 2020
In association with Maheshwari Advertising, the large-scale campaign has been rolled out to announce a store launch on more than 50 sites
Maruti Suzuki to boost 'Move Up' philosophy via OOH branding
In OOH News By M4G Bureau - August 06, 2020
The brand targets aspirational audience with a 360 degree campaign having OOH as a supportive media
‘Experiential marketing, OOH can make a powerful combination’
In Gallery By - August 06, 2020
Sophie Masson, President of San Diego-based GDX Studios, talks about the different facets of experiential marketing and what works best for advertising clients
Italy’s Media One engages Broadsign for DOOH transformation
In Digital OOH By Rajiv Raghunath - August 05, 2020
Media One is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy
Mondelez India unveils mystery behind #KahanGayiCadbury campaign
In Campaigns By M4G Bureau - August 05, 2020
The brand designs a 360-degree campaign to launch its newest product in the chocobakes range
Rajasthan media owners welcome state govt instructions on license fee, contract tenure, business improvement steps
In OOH News By Bhawana Anand - August 05, 2020
State govt campaigns helping OOH business revival
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
In Research By Rajiv Raghunath - August 04, 2020
Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities