Results For "OOH"
3859 News Found
The Tribes Group launches ‘Mandate’, a political consulting and election communication company
In OOH News By M4G Bureau - September 22, 2020
Launched in partnership with political strategist, Dr. Mehul Choksi, the company plans in create an organised structure to develop a 360 degree networking platform for election campaigns
I will always be a part of Outdoor Industry: Charanjeet Arora
In OOH News By Bhawana Anand - September 22, 2020
The Co- CEO of Kinetic India put down his paper
'COMPASS & Beacon deployed together will be path-breaking’
In Viewpoints By Bhawana Anand - September 21, 2020
Bharat Rajamani, CEO, US Advertising points out that myopic efforts taken in isolation, especially to prove supremacy over others, is not helping the sector grow
Political ad spend to mitigate US market decline in 2020 second half: MAGNA report
In Research By M4G Bureau - September 21, 2020
In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend
Nielsen launches a campaign outcomes measurement tool
In OOH News By M4G Bureau - September 18, 2020
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI
McDonald’s welcomes foodies with ‘The Big Hug’
In Campaigns By Bhawana Anand - September 18, 2020
In partnership with Glo, the brand has introduced a new food item to bring back its customers
Somany Ceramics promotes new germ shield tiles at T2 Mumbai airport
In Campaigns By M4G Bureau - September 18, 2020
In association with Times OOH, the brand targets niche flying travellers for the promotion of new tiles powered by germ shield technology
Logistics cut out for SMEs
In OOH News By Bhawana Anand - September 17, 2020
Logistics firm Lalamove that provides on-demand, same day delivery services to a wide cross-section of businesses that include a large number of SMEs sees OOH as an important constituent of its brand communications.
Samsung set to offer signage content in partnership with local digital design firm
In OOH Solutions By M4G Bureau - September 17, 2020
Under the partnership with d’strict, Samsung will deliver new digital content for its LED signage products installed across the globe
Political parties to focus on OOH media for Bihar Assembly election
In OOH News By Bhawana Anand - September 16, 2020
The fresh guidelines issued by the Election Commission of India have put many restrictions on activities conducted for party promotions; boosting OOH medium to pick up post-lockdown