Results For "OOH"
3859 News Found
MMRCL invites bid for semi-naming rights on Line 3
In OOH News By M4G Bureau - October 30, 2020
According to the corporation, 13 lakh passengers per day is the total ridership forecasted for 2023
Nagpur Civic body extends advt contracts duration as lockdown relief
In OOH News By M4G Bureau - October 30, 2020
The regional media owners haven’t received any communication regarding extension of tender
Audience data will power outernet growth in sync with internet: Srikanth Ramachandran
In OOH News By M4G Bureau - October 30, 2020
Srikanth Ramachandran, Group CEO, Moving Walls points out that in the current Covid-19 impacted period, clients ask for more detailed campaign performance reports
‘Apples-to-apples approach to measurement absolutely necessary’
In Viewpoints By Rajiv Raghunath - October 29, 2020
A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President, Geopath on the subject of audience measurement metrics for place-based media.
‘OOH Dialogues’ on ‘Making audience data talk for OOH’ today
In OOH News By M4G Bureau - October 29, 2020
The digital conference, scheduled at 3PM today, will be directing focused attention on the factors that will contribute to wide-scale adoption of OOH audience data tools, and how the particular needs and expectations of different constituents of the industry will be fulfilled
Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com
In Research By M4G Bureau - October 28, 2020
The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility
SKODA aims to target Tier III towns with OOH media planning
In OOH News By M4G Bureau - October 28, 2020
Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name
Media4Growth organising ‘OOH Dialogues’ on ‘Making audience data talk for OOH’ on Oct 29
In OOH News By M4G Bureau - October 28, 2020
The digital conference will serve as a business forum where growth-enabling tech & creative solutions are presented and discussed threadbare for the benefit of all constituents of Indian OOH across metros and Tier 1 & 2 cities
Edelweiss Mutual Fund plans for OOH campaign in 12 cities to demystify Balanced Advantage Funds’ benefits
In OOH News By M4G Bureau - October 27, 2020
Using the analogy of a raider in the game of Kabaddi, the campaign will also spread across digital & TV
‘Robust tech, reliable data can potentially drive OOH growth by over 25%’
In Digital OOH By M4G Bureau - October 27, 2020
Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH