Results For "OOH"
3859 News Found
Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report
In Research By M4G Bureau - November 30, 2020
As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies
An artistic OOH campaign for EA SPORTS™ FIFA 21’s launch on PlayStation 5
In Campaigns By M4G Bureau - November 27, 2020
This campaign is also a celebration of the partnership between EA and Sony, and a joint activity to promote the next generation of FIFA 21
Chennai Media Owners step forward to avoid casualties during Nivar cyclone
In OOH News By M4G Bureau - November 27, 2020
The outdoor sites taken down on Tuesday will be re-installed after the weather clearance notice from India Meteorological Department
JCDecaux UK wins Manchester City Council DOOH advertising contract
In Digital OOH By M4G Bureau - November 26, 2020
The leading OOH firm will develop, maintain and sell the digital Out-of-Home advertising space on 86 CIPs (172 digital screens), with installation set to begin in the second half of 2021
‘Craft OOH-centric creatives’
In Viewpoints By Bhawana Anand - November 26, 2020
Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom sees the demand for OOH innovations growing with the advent of new technologies and wider use of DOOH
Bumble’s new OOH campaign to emphasis on new dating rules
In OOH News By M4G Bureau - November 26, 2020
The social networking app will, once again, employ OOH medium at a large scale in multiple cities for the new integrated campaign
OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research
In Research By M4G Bureau - November 25, 2020
58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)
ECI urges political parties to make local bodies election campaigning eco-friendly
In OOH News By M4G Bureau - November 24, 2020
The apex body has mandated to use materials which are environment friendly and soil soluble materials such as cotton, paper or polyethylene for electioneering and mass campaigning
Times OOH expands media portfolio with new acquisitions in Chennai
In OOH News By M4G Bureau - November 24, 2020
The media owning firm has acquired exclusive media branding rights on the capital’s central and southern billboards
‘Micro-buying is growing by the minute’
In Viewpoints By Rajiv Raghunath - November 23, 2020
The pandemic has accelerated the need for micro-buying and contextual campaigns, states Radu Bogdan Savonea, Co-Founder & CEO of TPS Engage, a dynamic self-service DOOH programmatic DSP, works with over 100.000 digital