Green mandate blunts Kerala OOH business prospects in run-up to state elections

In OOH News By M4G Bureau - December 03, 2020

Media operators cite that higher cost of green fabric cuts into margins leaving

‘Airport traffic to reach pre-COVID levels by Jan 2021’

In OOH News By M4G Bureau - December 03, 2020

In a media release, Minister of State for Civil Aviation, Hardeep Singh Puri, shared the latest update on air passenger traffic

UK OOH to grow by 31% in 2021: GroupM report

In Research By M4G Bureau - December 03, 2020

According to the report, much of the losses should be regained next year and digital formats, currently comprising 60% of the medium’s activity, will continue growing next year and beyond

OOH set to become 2nd fastest growing medium in 2021, says WARC Global report

In Research By M4G Bureau - December 02, 2020

Highlighting the aftermath of the pandemic, the report states that the Global ad market will take years to recover from COVID-19

Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8

In Digital OOH By Rajiv Raghunath - December 02, 2020

The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies

NYKAA Pink Friday sale is back on OOH

In OOH News By M4G Bureau - December 01, 2020

A beauty retailer brand created a great marketing buzz with 360-degree campaign including outdoors

Prega News to run OOH campaign with new brand ambassador Anushka Sharma

In OOH News By M4G Bureau - December 01, 2020

A two-month long ad campaign will be displayed on outdoors including hoardings and branding at prominent airport

Hyderabad media owners protest against govt’s hoardings removal order

In OOH News By M4G Bureau - November 30, 2020

The local outdoor media owners' association has appealed to the Minister of State for Home Affairs to intervene in the matter

Panasonic plans to commercialise OLED display module globally

In OOH Solutions By M4G Bureau - November 30, 2020

Measuring less than 1 cm in thickness at the display section, the ultra-thin display panel offers high transparency and renders high-quality pictures with vivid colours

Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report

In Research By M4G Bureau - November 30, 2020

As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies