Results For "OOH"
3858 News Found
‘Reality check is need of the hour’
In Viewpoints By Rajiv Raghunath - December 14, 2020
Daniel Cuende, Director, Cuende Informetrics, Spain highlights the criticality of audience data for reinforcing OOH for brand advertising
Shut-out for a cause: Giant mask on South Africa billboard
In Campaigns By M4G Bureau - December 14, 2020
A public service OOH campaign SHOUT4MASKS aimed at raising funds to distribute protective masks in South Africa has a 3D fabric mask spanning 4 meters in length, 3.6 meters in width and weighing 180kg being featured on a billboard in Johannesburg
Amazon Prime turns cityscape pink for ‘Sons of the Soil: Jaipur Pink Panthers’ release
In Campaigns By Pratima Pareek - December 11, 2020
Active Media Innovations handled the OOH campaign innovations
Airport advertising takes off with growing traffic
In OOH News By M4G Bureau - December 10, 2020
With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence
Spotify to Wrap it up with audio stories on OOH
In Campaigns By M4G Bureau - December 09, 2020
The digital music streaming app displays popular songs of 2020 and India’s audio streaming data in various cities.
Global ad spend rebound likely in 2021, says report
In Research By M4G Bureau - December 09, 2020
MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination
Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions
In OOH News By Rajiv Raghunath - December 08, 2020
With the integration, advertisers and media owners gain access more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards
Tamil Nadu Tourism checks into airports to showcase exotic locales
In Campaigns By M4G Bureau - December 08, 2020
For the campaign, Times OOH undertook media planning, media buying and executing high-recall media sites at multiple major airports
Advertising weathered 2020 storm relatively well: GroupM report
In Research By M4G Bureau - December 07, 2020
Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth
Netflix beams ‘Stream Fest’ on OOH canvas
In Campaigns By M4G Bureau - December 04, 2020
The campaign amplifies the OTT major’s messaging on free streaming service on Dec 5-6