Moving Walls setting ground for unique Outernet Marketing Innovation Group

In Digital OOH By M4G Bureau - December 31, 2020

The initiative will see marketing leaders from various industries chart the future of outernet marketing

OOH those exits & entries of 2020

In OOH News By Bhawana Anand - December 30, 2020

Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element

Sampark Outdoor Advertising gains edge with new tender acquisition in Kolkata

In OOH News By Bhawana Anand - December 30, 2020

The Kolkata based outdoor media owning firm has bagged exclusive rights for 232 hoardings across the city for 7 years through the tender initiated by the Kolkata Municipal Corporation

DMRC opens bid for metro trains’ exclusive advertising rights

In OOH News By M4G Bureau - December 29, 2020

The tender includes Line no 1 i.e. Red line for 9 years of duration

Campaigns that kept the OOH sheen alive in 2020

In OOH News By Bhawana Anand - December 29, 2020

These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown

Burger King recalls 2020 grilling with a multimedia campaign

In OOH News By M4G Bureau - December 28, 2020

The campaign comprises a new TVC, Print, OOH, Mall signage’s & In store promotions

Madison Media strengthens its Kolkata operations

In OOH News By M4G Bureau - December 28, 2020

Vandana Ramkrishna, Vice President will oversee Kolkata office from Mumbai

Indian OOH industry expects COVID19 vaccination to improve business prospects

In OOH News By Bhawana Anand - December 24, 2020

In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times

'TG specific campaigns will change the way people look at OOH’ Introline

In Digital OOH By Bhawana Anand - December 23, 2020

PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers

Hyderabad media owners take their protest to the OOH space

In OOH News By Bhawana Anand - December 22, 2020

The regional media owners have come out with strong messages on their sites asking the Telangana Govt to abolish GO no 68