Philips Professional Display Solutions officially rebrands as PPDS

In OOH Solutions By M4G Bureau - January 15, 2021

This move come as part of new ‘total solutions’ strategy for enhanced support to the AV industry

Bombay HC restrains Sebamed campaign, but OOH displays still up

In OOH News By M4G Bureau - January 15, 2021

The Court verdict expected in the coming week

‘The India opportunity could be massive’

In Viewpoints By Rajiv Raghunath - January 14, 2021

Franck Vidal, Director - Asia-Pacific, Adcity (Havas Group), sees data technologies transforming OOH businesses across global markets in the coming years

PMC restarts strict drive against illegal media

In OOH News By M4G Bureau - January 14, 2021

The drive against media violating Pune Municipal Corporation’s norms started in 2018, but was halted due to shortage of manpower .

Leafberry creates landmark DOOH site in Ludhiana

In Digital OOH By Bhawana Anand - January 13, 2021

The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation

Digital + Outdoor top media combo for SME category, says report

In Research By Bhawana Anand - January 12, 2021

A report by The Media Ant also finds Campaign Performance Measurement the most challenging in these mediums for the SMEs

Nagpur Metro media tenders receive mixed response from investors

In OOH News By Bhawana Anand - January 12, 2021

While some media owners are opting for a wait & watch strategy; some are planning to invest in the media

Digital Signage market to grow by $7 Billion by 2024

In Research By M4G Bureau - January 11, 2021

The report by SpendEdge predicts Samsung Electronics, LG Electronics, Sharp Corporation and Panasonic Corporation to be top leading suppliers

Bank of Baroda reaffirms customers’ confidence with an exclusive railway station branding

In Campaigns By Bhawana Anand - January 11, 2021

Dadar, a junction station has been zeroed upon as the branding destination to target Mumbaikars

‘OOH is appropriate for tactical campaigns’: Dhimant Bakshi, Joint CEO, Imagicaaworld Entertainment ltd

In OOH News By Bhawana Anand - January 11, 2021

The leading brand marketers speaks about the significance of the OOH medium