Wavemaker India bags media mandate for PagarBook

In OOH News By M4G Bureau - February 02, 2021

The agency is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points including OOH

No immediate relief for OOH; benefits seen in the longer term: Industry leaders on Budget

In OOH News By Bhawana Anand - February 02, 2021

Metro rail network expansion will boost transit media growth; medium to long term economic growth to have a positive cascading impact on OOH

Narayana Health goes for cab branding across cities

In Campaigns By M4G Bureau - February 01, 2021

The health-care brand has tied up with MyHoardings for the transit media promo in multiple cities

Coral Media launches new integrated agency Coral Infinite

In OOH News By M4G Bureau - February 01, 2021

Offering 360-degree media led solutions across OOH, retail, events, BTL and the digital space, the agency will be led by Nitin Rastogi as CEO

GHMC announces service centric OOH ad plans

In OOH News By M4G Bureau - February 01, 2021

As per the new announcement by The Greater Hyderabad Municipal Corporation (GHMC), ads will be permitted on public utilities and advertisers will have to allot 10% of the overall space for promotions and public service announcements for 10% of the time in a year.

TV9 News creates OOH scoop to promote new channel

In Campaigns By M4G Bureau - January 28, 2021

A month-long OOH activity has been executed across entire West Bengal

New guidelines offer some cheer for cinema advertising

In OOH News By M4G Bureau - January 28, 2021

Starting February 1, 2021, cinema halls will be able to cater to higher number of audiences as part of the easing of curbs

‘Combine OOH, mobile to drive engagement, relevancy, reach’

In Digital OOH By M4G Bureau - January 28, 2021

Moving Walls cites how the synergy has worked well for different brand campaigns

Vistar Media partners with Arrivalist’s measurement capabilities for travel sector

In OOH News By M4G Bureau - January 27, 2021

Travel marketers can use Vistar’s programmatic technology to engage and stay connected with potential visitors across transit touchpoints

Kolkata Municipal Corporation launches tender for Monopole Street Hoardings media rights

In OOH News By M4G Bureau - January 25, 2021

The 161 locations within the jurisdiction of the Corporation will be tendered for construction of monopole street hoardings