Traditional OOH has heft even as DOOH, PDOOH break new ground

In OOH News By M4G Bureau - April 30, 2021

COMMB President Amanda Dorenberg states in an article published in Forbes that static OOH remain an incredibly powerful asset.

Moving Walls’ LMX partners Australian online ad platform CAASie

In Digital OOH By Rajiv Raghunath - April 28, 2021

LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.

If it’s about OTS, let’s go for it

In Viewpoints By M4G Bureau - April 26, 2021

Business leader & strategist Rachana Lokhande presents a threadbare analysis of the current audience data application in OOH advertising, and the bankable options for building a common currency for Indian OOH

TV9 Bangla goes big on OOH to promote election show

In Campaigns By M4G Bureau - April 23, 2021

The quarter - 2 month long campaign uses a mix of media assets including hoardings, airport static & digital screens, and LED screens to promote TV9 Bangla’s election based programme ‘Bongo Juddho’.

LIC acquires branding rights for Andheri Metro station

In OOH News By M4G Bureau - April 22, 2021

The branding executed by Times OOH marks a first with LIC being the first insurance company taking station branding rights in Mumbai.

‘OOH is where we can exercise most creativity’

In OOH News By - April 21, 2021

Filipino artist Lloyd Tronco, who had recently a created a massive abstract artwork on a billboard – 62 feet high and 40 feet wide – in Manila, shares his perspectives on enhancing the creativity quotient in OOH advertising. Lloyd’s Bacolod City-based family-owned Tronco Advertising Co., Inc. has been handling billboard advertising in the Philippines for the past 45 years.

Tiger Party’s GOTIGER platform simplifies buying, selling, management of DOOH media

In Digital OOH By Rajiv Raghunath - April 21, 2021

The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.

‘Build a cluster level marketing plan for rural OOH’

In OOH News By Praveen Bose, Business Standard | Bengaluru - April 20, 2021

At a time when uncertainties loom large and there is a surfeit of content cliches, it makes sense to draw from the agriculture marketing ecosystem and chart out-of-box communications strategies for better consumer outreach and rural marketing campaigns, writes Prashant Mandke, Advisor – Social Impact Initiatives & Rural Marketing.

LPFLEX takes up Title Sponsorship of OOH Expo 2022 to be held in Mumbai on Jan 21-22

In OOH News By M4G Bureau - April 19, 2021

Market leading digital OOH signage solution provider LPFLEX takes up title sponsorship of the OOH Expo. The exposition will witness 70+ global participants showcasing cutting-edge technologies and solutions that will reshape the contours of Indian OOH business.

‘We do see a spring awakening for the industry’

In Viewpoints By Rajiv Raghunath - April 19, 2021

Barry Frey, President & CEO, Digital Place-based Advertising Association (DPAA) underlines the imperative of impressing upon brands and agencies about today’s OOH with Its digital and data infused capabilities. He also points out that when trade associations are formed and leaders in the industry come together under one umbrella association, brands begin to notice and revenue begins to flow to this media sector.