Industry leaders to discuss ‘New Business Models’ at Quividi India Conference on June 29

In Digital OOH By M4G Bureau - June 26, 2021

The deliberations will focus upon new monetization models and use cases for DOOH, covering Audience Planning, Guaranteed Impressions, Multichannel Digital campaigns, Retargeting, Programmatic, Retail Media.

Quividi India Conference to feature a session on ‘Redefining DOOH Audience Measurement’

In Digital OOH By M4G Bureau - June 25, 2021

The knowledge session will centre on the challenges related to OOH audience measurement in India and the different initiatives being taken to bring data and business intelligence to the industry.

Netherlands-based DooH Solutions & Services in pact with Sightcorp for data-driven DOOH

In OOH News By Rajiv Raghunath - June 25, 2021

By joining forces with Sightcorp, we are well equipped to bring unity to data measurement and reporting which can be adopted by both publishers and media buyers, says Ed van Uffelen, DooH Solutions & Services.

Quividi India Conference to open with session on ‘Driving Digital Growth’

In Digital OOH By M4G Bureau - June 24, 2021

The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.

New-age DOOH makes a neat cut for evidence-based advertising

In Viewpoints By - June 23, 2021

DOOH is also penetrating new audience locations; residential complexes could be the next big DOOH investment zones, writes OOH Business Strategist Rachana Lokhande.

Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29

In OOH News By M4G Bureau - June 22, 2021

The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.

Hamdard Labs vests Havas Media with media duties for food div

In OOH News By M4G Bureau - June 22, 2021

The offline media mandate covers the beverage brand RoohAfza and its extensions, Hamdard honey, Hamdard saffron, oils, healthy teas, snacks, dairy products, and other value added food products.

‘Programmatic will unleash the potential of DOOH’

In Viewpoints By Rajiv Raghunath - June 21, 2021

Antonio Vincenti, CEO of Beirut-based Pikasso, leading OOH company across the Levant (Lebanon, Jordan, Iraq), North Africa (Algeria, Tunisia, Morocco), and West Africa (Ivory Coast, Senegal, Mali), states that programmatic will help the business to connect with new potential buyers across markets. "On a large scale, data will allow our medium to become more and more traded programmatically,” he says in an interview with Rajiv Raghunath.

Stroer engages location analytics company Placense at Greetech Festival

In Digital OOH By M4G Bureau - June 18, 2021

“We chose Placense for its brilliant ML driven routines together with passionate service,” says Christian Von Brincken, Managing Director, Stroer.

‘Let’s think about what OOH could be, not how it was’

In Viewpoints By N Jayalakshmi - June 17, 2021

The opportunity now is to start rethinking about what OOH could mean – beautiful stories, told simply, in a compelling way, says Laura Jordan Bambach, President and Chief Creative Officer, UK, Grey in an exclusive interaction with N Jayalakshmi. As Laura points out, now is perhaps the best time to reboot and infuse the OOH medium with the much needed creativity. This means integrating the medium and the message with the environment in which you engage with the consumer.