Bengaluru OOH Association takes strong stance to ensure strictest self-regulation, reposes unalloyed faith in New Ad Rules

In OOH News By Rajiv Raghunath - August 02, 2021

The new Bruhat Bengaluru Mahanagara Palike Advertisement Rules, 2021 call for authorised outdoor media falling within the jurisdiction of BBMP to be listed on the urban local body’s website; the Outdoor Advertising Association of Bangalore also plans to feature that list on its own website.

‘Tech adoption, common currency vital for OOH growth’

In Viewpoints By M4G Bureau - August 02, 2021

Industry veteran Rajneesh J Bahl, who recently took over as CEO of Bright Outdoor Media, states that Indian OOH is poised for a rapid business recovery, that needs to be supported with industry-wide initiatives to develop a common currency for audience metrics, even as companies individually leverage new technologies to make OOH advertising more impactful.

Bengaluru OOH welcomes UDD notification on New BBMP Ad Rules 2021, awaits final nod for bringing back large formats on cityscape

In OOH News By Rajiv Raghunath - July 30, 2021

Higher license fee, license renewal process, occupancy certificate for media assets on buildings cited as concerns that may be addressed to make the Rules even more business-friendly.

Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts

In Digital OOH By M4G Bureau - July 27, 2021

The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.

Right medium for right message: Is OOH evolving towards social connect?

In OOH News By N Jayalakshmi - July 27, 2021

At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.

Mera Hoardings partners Indian Olympic Association to launch #CHEER4INDIA campaign

In Campaigns By M4G Bureau - July 26, 2021

The campaign featuring portraits of India players at the Olympics on static & DOOH media.

Traffic is back in cities, says Laqshya Media study on travel time

In OOH News By M4G Bureau - July 23, 2021

The study conducted by Laqshya Media on travel time across 9 Indian cities over 60 days shows traffic volumes growing again in most cities, indicating greater opportunities for brand presence in the OOH Media.

‘This is no time to sit back, but walk that extra mile’

In OOH News By M4G Bureau - July 23, 2021

The Brand Sigma (TBS) is a full service OOH communication specialist agency that offers full range of services, from planning to execution backed by strong research, data and innovation. It is currently one of the fast-growing OOH advertising firms and one of the largest buyers of outdoor advertising space in India. Madan Seeni, CEO, The Brand Sigma shares with Media4Growth, the company’s approach to meeting client needs and how to stay relevant, agile and ahead of the curve.

VIOOH powers Hong Kong DOOH street furniture

In OOH News By M4G Bureau - July 23, 2021

VIOOH now covers a quarter of DOOH market in Hong Kong across street furniture

Pakistan OOH adex share plummeting: Brainchild report

In Research By Rajiv Raghunath - July 22, 2021

OOH share of adex declined by 54% in 2020 compared with 2019.