QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives

In Research By M4G Bureau - August 25, 2021

The study revealed that long term memory encoding, critical for campaign effectiveness, continues to grow in respondents that are exposed to evolving creative.

‘Introducing rate cards will be a big step toward establishing greater transparency in OOH business’

In OOH News By - August 24, 2021

Pawan Bansal, COO, Jagran Engage & Member, IOAA underlines the importance of encouraging OOH media to share rate cards for their respective media.

UK’s Ocean Outdoor wins £30 million DOOH contract from Canary Wharf London Group

In OOH News By Rajiv Raghunath - August 23, 2021

This new contract is an important win which reaffirms Ocean’s partnership with a renowned global destination and our ability to offer clients a seamless, premium network right across London: Ocean CEO Tim Bleakley.

DOOH display market is growing, quality consciousness is vitally important

In OOH Solutions By Pray Jani - August 23, 2021

Niyati Kakkar, Director, Jona LED shares with Media4Growth insights on the changing demand dynamics of Indian DOOH market.

‘Measurement & rate card are two engines for industry growth’

In Viewpoints By N Jayalakshmi - August 23, 2021

Well-regulated pricing with a rate card system is one of the factors can drive advertiser trust in a medium. But in the OOH space, rate card is still a challenge. Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA shares his views on why a rate card system is important for the OOH industry and how it can be made a reality.

Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers

In Digital OOH By M4G Bureau - August 20, 2021

The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.

‘DOOH is expected to fill the gap left by traditional OOH’

In OOH Solutions By Pray Jani - August 19, 2021

Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a leading provider of digital display solutions, tells Media4growth, how DOOH can make a difference to OOH in these trying times.

‘DOOH industry is bullish about transit media’

In OOH Solutions By Pray Jani - August 18, 2021

Sunil Khera, MD, Aero Digital, a leading player in the digital display solutions space, shares his views with Media4Growth on the factors that will keep the DOOH market afloat even as the industry grapples with the pandemic aftermath.

‘AI enabled hardware will spur more DOOH innovations’

In OOH Solutions By Pray Jani - August 17, 2021

Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post COVID-19 .

Time to spruce up OOH space in Bengaluru: Specialists

In OOH News By N Jayalakshmi - August 17, 2021

Large formats will provide more heft to OOH campaign plans, but media operators would need to consciously self-regulate the business: Leading specialist agencies.