Results For "OOH"
3856 News Found
OOH in all its resplendence
In Viewpoints By - December 06, 2021
Noomi Mehta, Chairman, IOAA and Chairman of The Board, Selvel One Group recounts the experience at Times Square on the fateful 9/11, and the mesmerising DOOH displays that that caught his eye during his different visits there
LOCAD bags sole rights to power Shankh Creations’ DOOH network in Goa
In Digital OOH By M4G Bureau - December 06, 2021
We are excited to be playing a pivotal role in bringing about this change in Goa, says Rishabh S Mehta, Founder & CEO, LOCAD
Impressions of some great OOH across the globe
In Viewpoints By M4G Bureau - December 03, 2021
In this new section called OOH Travelogue, we bring you a series of articles by industry professionals wherein they recollect their travels and share some of their most memorable OOH impressions and experiences from across the globe. In the first in this series, we have Jayesh Yagnik, CEO, MOMS Outdoor Media, penning down his thoughts on some of the best OOH he has encountered during this travels. Read on..
Srishti Communications takes up Presenting Sponsorship of India Talks OOH Conference at Sahara Star Mumbai on Jan 18, 2022
In OOH News By M4G Bureau - November 30, 2021
S Kumar, Managing Director of Srishti Communications views the conference as an opportune occasion for the Indian OOH stakeholder groups to step up the collaborative efforts and propel the industry’s growth engine to scale new heights
Music & media tech company Stingray in pact with Hivestack for programmatic audio OOH
In OOH News By Rajiv Raghunath - November 30, 2021
The integration of Stingray's proprietary streaming media player into Hivestack's suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada
‘Retail DOOH networks set to grow multi-fold’
In OOH News By Rajiv Raghunath - November 29, 2021
Quividi CEO Laetitia Lim sees huge growth prospects for DOOH given that retail media is estimated to become a $100 billion business opportunity for retailers
India Talks OOH conference to be held in Mumbai on January 18, 2022
In OOH News By M4G Bureau - November 26, 2021
The one-day conference will have focused discussions and presentations on subjects that are intertwined with the core needs of Indian OOH
OMIG releases playbook on shared learnings from running creative, innovative OOH
In OOH News By M4G Bureau - November 24, 2021
The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes
OOH Expo to be organised at Mumbai’s Nehru Centre on March 14-15, 2022
In Digital OOH By M4G Bureau - November 24, 2021
The Expo dates have been rescheduled to facilitate the highest level of buyer-seller-visitor participation in what is planned as India’s largest exposition of OOH technologies and solutions
Can social media be the game changer for OOH?
In OOH News By N Jayalakshmi - November 23, 2021
In an increasingly tech driven eco-system, can OOH and social media converge to offer greater value to brands?