Results For "OOH-media"
236 News Found
“We are open to formats that break the clutter”
In Viewpoints By Ria Banerjee - July 23, 2018
Dollar Industries Limited, a key player in the innerwear segment, has established itself as an easy recall brand on the OOH canvas over the years. Krishan Kumar Gupta, Director, Dollar Industries Limited talks about how OOH media has become a key platform for the brand’s visibility in the non-metros.
BVG’s OOH Media establishes domineering presence in Pune
In OOH News By Bhawana Anand - July 05, 2018
The OOH firm has bagged rights on 850+ bqs, 100 hoardings, media at 119 BRT bus stations, among others
Bengaluru Division, SW Railway calls for Pre-Bid Meeting on June 28
In OOH News By M4G Bureau - June 27, 2018
At the Pre-Bid Meeting, scheduled at 3PM on June 28, 2018, OOH media industry’s queries relating to the tender floated by the Division for the award of commercial publicity rights in Group(s) I to X in the Bengaluru Division for a period of 10 years will be discussed
‘OOH is an impact media’
In Viewpoints By Bhawana Anand - June 16, 2018
Shabnam Panjawani, Chief Marketing Officer, Edelweiss Group says that while the audiences for video-based and digital media are highly fragmented, the OOH media commands an assured audience
Noida Authority weighing the options to promote DOOH media
In Digital OOH By Bhawana Anand - May 15, 2018
The authority is sizing up the opportunity to facilitate DOOH media development in the city; talks are underway with OOH media firms
Global OOH expert Matthew Dearden to address OAC 2018
In OOH News By M4G Bureau - May 14, 2018
An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners, clients and vendors
eg. communications ventures into Metro station branding
In OOH News By Bhawana Anand - May 14, 2018
The OOH media owning firm plans to install digital media at the stations, along with the traditional formats
Kinetic North America relaunches Lively Production
In OOH Solutions By M4G Bureau - April 26, 2018
The Lively Production team will coordinate the removal of the vinyl with OOH media vendors. It will also be involved in product selection, and production logistics
Vijaya OOH Media bags Kochi Metro train branding rights
In OOH News By Bhawana Anand - March 20, 2018
Vijaya OOH Media will be offering train wrap branding, in-train branding, such as, with posters and stickers, as well as on LED screens inside trains. There are 18 digital screens inside each train on which the advertisements can be displayed
V-Guard exhorts consumers to ‘Bring Home a Better Tomorrow’
In Campaigns By Ria Banerjee - February 22, 2018
The campaign, executed by Outdoor Advertising Professionals (India), has been deployed on 900+ OOH media units like billboards, unipoles, bus-queue shelters, foot overbridge, Metro pillars, gantries, pillar branding, signage and LED boards across some 135 cities