‘The time for DOOH has truly arrived’

In Viewpoints By Rajiv Raghunath - June 24, 2019

Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) shares his perspectives on the growth and development of DOOH media and the factors that will determine this industry’s growth journey

Bigg Boss Tamil season 3 goes big on OOH

In Campaigns By Ria Banerjee - June 21, 2019

Star Vijay channel has utilized a big bunch of OOH media formats to build buzz for the show in a month-long campaign

Storm warning sees Rajkot & Jamnagar OOH media being dismantled as precautionary measure

In OOH News By Bhawana Anand - June 13, 2019

The respective corporations have issued notice to avoid any possible casualty and the regional media owners are adhering to it

Broadsign inks pact to acquire Ayuda Media Systems

In Digital OOH By Rajiv Raghunath - April 24, 2019

The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners

With metrics, transit media can deliver big

In Gallery By - March 18, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

With metrics, transit media can deliver big

In OOH News By M4G Bureau - March 11, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

Pioneer Publicity sets up state-of-the-art DOOH formats inside Chandigarh’s Elante Mall

In Digital OOH By Bhawana Anand - February 05, 2019

10 HD free standing units and 6 HD digital pillar wraps have been installed inside the mall

‘Digital formats are making OOH more effective’

In Viewpoints By Rajiv Raghunath - December 20, 2018

Nick Mawditt, Managing Partner of UK-based OOH media specialist Talon Outdoor, shares his perspectives on the impact of digital OOH on the OOH industry’s growth trajectory

NDMC redevelopment plan for Khan Market, adjoining area will open up DOOH, street furniture avenues

In OOH News By M4G Bureau - October 23, 2018

The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture installation

Kolkata Metro floats tender for OOH media

In OOH News By Ria Banerjee - October 04, 2018

The contract has been awarded for 10 years