Times Innovative Media President Shekhar Narayanaswami to engage in a fireside chat at OAC 2024

In OOH News By M4G Bureau - June 26, 2024

Shekhar Narayanaswami will be speaking about factors that go into scaling up OOH business, building up conventional and DOOH media streams, use of new technologies, much more.

Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners

In OOH News By Rajiv Raghunath - June 24, 2024

Decks being cleared for return of billboards in areas under BBMP jurisdiction

‘OOH has unique ability to deliver high-impact visuals’

In OOH News By Vasant Jante - June 07, 2024

Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group presented an insightful session on ‘How OOH media can enhance the consumer’s mindset’ at the WOO Global Congress in Hong Kong

JCDecaux Data Head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress

In OOH News By M4G Bureau - May 09, 2024

Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media

Atul Mehta, Director and Chief Strategist, Chitra OOH to share his perspectives on future-proofing media owning business in Gujarat

In OOH News By Sakshi Sanghavi - April 20, 2024

Atul Mehta will participate in the discussion on how conducive the current business and regulatory environment is in Gujarat markets for investments in OOH media contracts & assets

‘Moderate the cost of tendered ad contracts for viability of OOH media ops in Delhi’

In Viewpoints By M4G Bureau - April 18, 2024

Amit Kapoor, CEO, US Advertising says the prevailing high rates at which ad contracts are awarded by the municipal body in Delhi is hurting the media owning business.

Armour Digital OOH is DOOH Partner to Gujarat Talks OOH conference

In OOH News By M4G Bureau - April 16, 2024

The conference is an industry forum where brand CEOs and marketers having deep interest in the Gujarat markets, leading OOH media owners operating in the state, top national and regional OOH agencies, adtech specialists and consultants will converge for knowledge sharing & business networking.

Tata AIA's playful campaign ties life insurance to wedding preparations

In Campaigns By Sakshi Sanghavi - April 10, 2024

Smartly placed OOH media use jewellery and clothing stores to lure customers into buying life insurance

OAAA, OOH UNITED launch inaugural future leaders programme to support next-gen OOH leaders

In OOH News By M4G Bureau - February 23, 2024

“The Future Leaders program is a shining example of the type of initiatives we're championing to future-proof OOH," says Anna Bager, President & CEO of OAAA

‘There are more than enough ideas in this creative industry’

In Viewpoints By M4G Bureau - February 21, 2024

Ramesh Bhaskaran, Chief Creative Officer, Madison OOH Media Group maintains that creativity is a complete solution, from identification of the target audience, and executing it at the right location to delivering it with an impactful message.