Digital OOH: What ails it?

In OOH News By Bhawana Anand - September 05, 2013

Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take off in any meaningful way. Why? Outdoor Asia probes the different aspects and gets a discussion going . Read on

'We have reposed faith in the medium'

In Viewpoints By M4G Bureau - July 19, 2013

Anuradha Aggarwal, Sr. Vice President, Brand and Consumer Insights, Vodafone India feels addressing gaps in the OOH industry in terms of measurement and other aspects will enhance confidence in the medium.

OAC 2013: It's time to go high on tech

In OOH News By VJ Media Bureau - July 06, 2013

Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and cost effective growth.

OAC 2013:"Sharing Responsibility - Is client playing its part?”

In OOH News By - June 22, 2013

How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands marketers itself at OAC 2013.

New Zealand witnesses 16% revenue growth in OOH industry

In OOH News By VJ Media Bureau - May 03, 2013

The Outdoor Media Association of NZ (OMANZ) announced a strong start to 2013, and sees OOH firmly becoming entrenched in the media mix for the future.

Asheesh Tyagi to move out of Bates Asia

In OOH News By Bhawana Anand - April 29, 2013

Associated with Bates Asia for more than 5 years, Asheesh will be looking for better opportunities within the OOH industry.