Results For "OOH-industry"
223 News Found
A ready reference point by OOH industry will justify spends of the brands
In OOH News By Nabamita Chatterjee - March 23, 2016
A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.
East Talks OOH kicks-off in Kolkata
In OOH News By VJ Media Bureau - March 17, 2016
The first edition of East Talks OOH, an OAC initiative presented by Ad Touch, was inaugurated today at Hotel Park Plaza in the city of Kolkata. The day-long event has received maximum registration from outdoor giants and key stakeholders of the OOH industry from region.
A Report From the Future By: Stephen Freitas
In Digital OOH By http://oaaathoughtleadership.com - January 25, 2016
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on adverting as older media models based on one-to-millions is being replaced by a new digital model of one-to-one millions of times over.
OOH originated from the influence of theatres and circuses: Mohan Chandran
In OOH News By Athira Nair - December 28, 2015
At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.
Unconventional solutions without restriction is the need of the hour
In OOH News By Athira Nair - December 28, 2015
A panel discussion at Kerala Talks OOH 2015 spoke on the hurdles for the growth of the state's OOH industry. The panelists pointed out that the emergence of an organised OOH industry is only possible when there are few players controlling the industry and allowing more unconventional and innovative solutions.
Regulations can break clutter
In OOH News By Athira Nair - December 28, 2015
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing the attention of a target audience is an increasingly significant challenge faced by the industry.
OOH industry needs to reshape conversations, manage perceptions
In Viewpoints By M4G Bureau - August 06, 2015
Gaurav Suri, Head Marketing, UTI Asset Management Company Limited, writes about the typical hurdles in budgeting more spends on OOH and what industry must look out for
Switch to sustainable, responsible printing processes: Santhosh PG
In OOH News By VJ Media Bureau - July 31, 2015
Speaking on the theme"The need for sustainable and responsible printing processes for OOH†at OAC 2015, Santhosh PG, Business Development Manager, Commercial Solutions Division, 3M India Ltd, provided interesting facts about why the OOH industry should look to adopt eco-friendly practices with respect to printing.
Raise advertiser confidence in OOH: Sam Balsara
In OOH News By VJ Media Bureau - July 30, 2015
Sam Balsara, Chairman, Madison World, said it was imperative for the industry to reduce the clutter in the ad message. He threw light on two key factors that will invigorate OOH industry growth
OOH industry should develop measurement metrics, media rating system: RS Sodhi
In OOH News By VJ Media Bureau - July 29, 2015
Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), delivered the Valedictory Address on Day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25.