OOH industry should work in an integrated manner: Panel

In OOH News By Nabamita Chatterjee - August 01, 2017

A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists

Bill Fordyce, COO, HyperMedia, Dubai to speak on DOOH at OAC 2017

In OOH News By M4G Bureau - May 25, 2017

Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI from DOOH media, Dubai OOH industry's experience with large format DOOH, among others, in his address on the theme'How DOOH can work the magic for media owners & brands'

OOH industry must play an active part in city beautification, says art groups

In OOH News By Namisha Raj - May 03, 2017

Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make an intellectual connect with the community.

Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017

In OOH News By M4G Bureau - April 17, 2017

OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.

Agra OOH industry cries foul against civic body moves

In OOH News By Rajiv Raghunath - April 05, 2017

The Outdoor Advertising Association of Agra says the Agra Municipal Corporation's decision to exponentially increase the ad tax rates is highly arbitrary and particularly hurts the small media owning firms

OOH industry, govt collaboration works best for community: OMA

In Digital OOH By M4G Bureau - March 07, 2017

Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant cities”

Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen

In OOH News By VJ Media Bureau - December 22, 2016

With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.

Gujarat was investor-friendly even in times of economic slowdown: Jayesh Yagnik

In OOH News By Satarupa Chakraborty - December 20, 2016

OOH industry in Gujarat needs to expand beyond ABSR (Ahmedabad, Baroda, Surat, and Rajkot), says Yagnik

Leading media owners to chart industry growth path at Gujarat Talks OOH on Dec 16

In OOH News By VJ Media Bureau - December 15, 2016

Asit Shah, Partner, Het Graphics, Paresh Rajnikant Shah, Managing Director, Sujal Advertisers, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity and Prashant Gadhav of The Sandesh Ltd will participate in a panel discussion on the theme"How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable, accelerated business growth”

Noomi Mehta, Indrajit Sen to address Gujarat Talks OOH on Dec 16

In OOH News By VJ Media Bureau - December 14, 2016

Noomi Mehta, President, IOAA will steer a panel discussion on the theme"How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable, accelerated business growth,” whereas Indrajit Sen, CEO, AdWise will make a presentation on technology and OOH with focus on media monitoring