Results For "OOH-industry"
223 News Found
Display Metrics India unveils OOH metrics development roadmap
In OOH News By Rajiv Raghunath - January 18, 2019
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA
What the Indian OOH industry has to say on key issues
In OOH News By M4G Bureau - December 31, 2018
A recap of ‘Have Your Say!’ poll outcomes on a few key issues
‘Digital formats are making OOH more effective’
In Viewpoints By Rajiv Raghunath - December 20, 2018
Nick Mawditt, Managing Partner of UK-based OOH media specialist Talon Outdoor, shares his perspectives on the impact of digital OOH on the OOH industry’s growth trajectory
Posterscope launches unique real time digital OOH platform
In OOH News By M4G Bureau - December 05, 2018
Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens
Prayagraj OOH industry caught in a sticky wicket ahead of Kumbh Mela
In OOH News By Bhawana Anand - December 05, 2018
Media owners cite that the ULB has set unviable cost on media to be contracted, apart from pushing the industry on the backfoot with regard to existing media displays
Bengaluru OOH industry steps outdoor in big numbers to protest against BBMP ban
In OOH News By Bhawana Anand - October 26, 2018
The industry lodged its protest peacefully and vehemently against BBMP’s Outdoor Signage & Public Messaging Byelaws 2018
OOH Industry to grow at 9.2% CAGR: KPMG Report
In Research By M4G Bureau - September 07, 2018
With consistent growth of 3-4% every year, the industry is pegged to reach at 49.7 billion by 2023
Matthew teaches 6 Business Judo moves to Indian OOH industry
In Gallery By - September 07, 2018
The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018
‘Robust measurement metrics most vital to OOH business’
In Viewpoints By Rajiv Raghunath - August 25, 2018
Kym Frank, President of Geopath, a not-for-profit, tripartite organisation (equally representing the buy and sell side of the OOH industry in the US) that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights and market research innovation, talks about how technology is transforming the OOH business in ways that never seen before
UK’s OOH revenue up 1.5% YOY
In Research By M4G Bureau - August 22, 2018
The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%