Results For "OOH-growth"
101 News Found
Bright economic forecast bodes well for advertising biz
In OOH News By M4G Bureau - February 03, 2023
Infrastructure development, rail expansion, EV promotion among factors that could help drive OOH/DOOH growth
Nashik OOH awash with education, real estate, clothing brand campaigns
In Campaigns By M4G Bureau - January 31, 2023
The 4th largest city in Maharashtra has the potential for faster OOH growth
Lekshumanan Annamalai, Founding Partner, Coral Media to join South India Talks OOH panel on ‘The Southern Advantage’
In OOH News By M4G Bureau - January 18, 2023
The panel will deliberate upon the steps to be initiated to fully leverage OOH growth opportunities in the southern markets
Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023
In OOH News By M4G Bureau - January 02, 2023
Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023
Brand spends on OOH will be sustained: Vinkoo Chakraborty, President, Rapport Chrome
In OOH News By Rajiv Raghunath - October 21, 2022
Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming months. Edited excerpts of the interview with Rajiv Raghunath.
OOH is well and truly back: Jayesh Yagnik
In OOH News By Rajiv Raghunath - October 20, 2022
DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
‘Ad spends likely to get double digit boost as festive cheer returns’
In OOH News By Rajiv Raghunath - October 19, 2022
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.
‘Standardisation, data focus key to OOH growth’
In Gallery By - October 10, 2022
Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.
Panasonic Life Solutions is Digital Partner for Outdoor Advertising Convention 2022
In OOH News By M4G Bureau - August 05, 2022
The company’s association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given the convention’s focus this year on technology-led OOH growth.
‘We see a DOOH revolution unfolding in India’
Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a forerunner in the DOOH solutions business, says conditions are right for accelerated DOOH growth in India markets. “We are in the business of creating the wow factor,” says Sanket in an interview with Rajiv Raghunath, while elaborating on the strident progress of Xtreme Media in assuming a market leadership position the Indian DOOH space.
