Results For "OOH-growth"
101 News Found
MAGNA forecasts +10% global ad revenue growth, OOH growth at 7%
In Research By M4G Bureau - June 17, 2024
India among the most dynamic ad markets this year
We can now see an exciting new horizon for OOH: WOO President
In OOH News By M4G Bureau - June 12, 2024
Year 2024 expected to see greater OOH growth, powered by the Olympics, the Euros football championships and some 50% of the world's population going to the polls, boosting political advertising.
‘OOH growth gathering momentum with DOOH, retail media expansion’
In OOH News By Vasant Jante - June 06, 2024
WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth
‘AI set to accelerate DOOH growth’
In OOH News By M4G Bureau - June 06, 2024
Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and clearing hurdles that slow down the transactional, creative and strategic process.
Consistent, business-friendly ad norms pivotal to OOH growth & sustainability: Gujarat media owners
In OOH News By Sakshi Sanghavi - April 30, 2024
AMC official says revenues from OOH important for Ahmedabad city development and delivery of citizen services
Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth
In OOH News By Rajiv Raghunath - March 19, 2024
Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.
Dawn Rowlands’s blueprint for OOH growth: Innovate, Engage and Collaborate
In OOH News By Rajiv Raghunath - March 19, 2024
Dawn Rowlands, CEO dentsu SubSaharan Africa outlines a roadmap for collaborative storytelling and innovative technology adoption to drive growth in the African media industry
Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar
In OOH News By Rajiv Raghunath - March 15, 2024
Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets
‘Strong national industry bodies, common currency, sustainability, coordinated adtech vital for OOH growth’
In OOH News By Rajiv Raghunath - March 13, 2024
WOO President Tom Goddard highlighted the key factors driving OOH growth across global markets, and the challenges to be overcome, in his address at the 1st in-person WOO Africa Forum organised in Cape Town, South Africa
‘Audience measurement standardisation is necessary for OOH growth’
In Viewpoints By Rajiv Raghunath - February 07, 2024
Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath