Macromedia installs Efi Reggiani Renoir Next 340

In OOH Solutions By M4G Bureau - October 16, 2018

The machine will cater to the digital soft signage and textile demands of corporates for OOH campaigns

I-Day celebrations straddle OOH canvas

In Campaigns By Bhawana Anand - August 17, 2018

Media4growth spotted a few OOH campaigns launched to commemorate the 72nd Independence Day

‘DOOH campaigns ensure strong brand recall’

In Viewpoints By Ria Banerjee - June 02, 2018

McNROE Consumer Products, a Kolkata based FMCG firm, has demonstrated a keen interest in using digital and other innovative OOH formats. Srinath Balakrishnan, Senior Brand Manager, McNROE Consumer Durables shares his perspectives on OOH advertising.

Geopath launches enhanced ratings & audience location measurement platform

In OOH News By M4G Bureau - May 09, 2018

The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns

JCDecaux Australia partners with Seedooh to verify OOH campaigns

In Digital OOH By M4G Bureau - April 18, 2018

Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners

‘OOH will stay relevant for time to come’

In Viewpoints By Bhawana Anand - December 12, 2017

Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking

‘OOH is more creatively impactful, more contextually relevant’

In Viewpoints By M4G Bureau - August 28, 2017

Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies:

Quividi DOOH analytics powers contextual advertising

In Digital OOH By VJ Media Bureau - December 27, 2016

With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns

"Domain expertise can make outdoor do wonders"

In Viewpoints By M4G Bureau - November 23, 2016

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.

"Challenges in Indian OOH are pretty much like the scene worldwide”

In OOH News By VJ Media Bureau - June 18, 2016

Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns around the world along with presenting some real-time scenario.