Results For "OOH-campaign"
374 News Found
Skechers stands out through OOH
In OOH News By Satarupa Chakraborty - March 24, 2016
American sports shoe brand Sketchers launches a new range of shoes riding on a multi-city OOH campaign, handled by Autdoors, the OOH division of Amar Ujala.
Daikin spreads its cool zephyr through OOH
In Campaigns By Satarupa Chakraborty - March 23, 2016
Air Conditioning major Daikin recently launched a multi-city multi-format OOH campaign across Delhi and Mumbai to capture the seasonal demand for air conditioners in India this summer.
"OOH is of great help while doing target marketing"
In Viewpoints By M4G Bureau - March 14, 2016
Shuchi Chawla of OLA CABS shares that about 30-35% of the marketing budget is dedicated to OOH campaigns.
"We are always open to innovations in our OOH campaigns"
In Viewpoints By M4G Bureau - March 04, 2016
UNIBIC believes in planning its OOH campaigns to create an instant impact on the customers and also make sure to register the brand in their mind for a longer period.
PNB takes the digital OOH route in Delhi
In OOH News By Satarupa Chakraborty - March 01, 2016
PNB unleashed a digital OOH campaign in Delhi executed by Oscope Media.
Samsung Gear S2 goes innovative with its OOH campaign
In Campaigns By Satarupa Chakraborty - March 01, 2016
As part of its launch campaign, Samsung Gear S2 rides on innovative LED outdoor in all important vantage points of Delhi-NCR, Mumbai and Bangalore.
Kinetic launches SAS to measure OOH campaigns' social media reach
In OOH News By Satarupa Chakraborty - February 29, 2016
Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
LeEco makes its entry through high decibel OOH campaign
In Campaigns By Satarupa Chakraborty - February 24, 2016
LeEco rolled out a large sized outdoor campaign using all possible outdoor media formats and street furniture along with airport and mall branding in all major Indian cities. The campaign was executed by MOMS.
PNB Housing goes outdoor through bird nests and 3D billboards
In Campaigns By Satarupa Chakraborty - January 21, 2016
PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The campaign also used some innovative 3D installations around the country. The campaign has been conceptualised by MASH Advertising - A Percept Hakuhodo Group Company.
IOAA steps out to promote outdoor advertising
In Campaigns By Satarupa Chakraborty - December 22, 2015
As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon.