NGC Photo Ark initiative campaigns for endangered species

In Gallery By - May 24, 2018

IOAA, with the help of Zenith OOH, brings the worldwide campaign to India to drive the attention of the masses towards endangered species. This year, the Endangered Species Day breaks boundaries through a worldwide OOH campaign

Titan presents its ‘wedding gift’ on large billboards

In Gallery By M4G Bureau - May 23, 2018

Covering a wide geography, OMI agency targets the OOH campaign at consumers residing in Tier 2, Tier 3 and Tier 4 cities/towns

Titan targets buying potential of smaller markets

In Campaigns By M4G Bureau - May 23, 2018

Specifically aimed at tapping Tier II, III & IV markets, the OMI agency covered a wide geography through a splash of OOH campaign to promote ‘The perfect wedding gift’

‘Feel the Fizz’ build-up by Parle

In Gallery By M4G Bureau - May 21, 2018

Featuring its new brand ambassador, Salman Khan, the extensive OOH campaign for Appy Fizz aims to further strengthen the brand’s connect with consumers, especially the youth across India

Parle building up the fizz

In Campaigns By M4G Bureau - May 18, 2018

The brand launches an extensive OOH campaign for Appy Fizz, featuring its new brand ambassador, Salman Khan. The campaign aims to further strengthen the brand’s connect with millions of consumers across India

Hotstar Watch’NPlay takes its campaign to next level

In Gallery By M4G Bureau - May 15, 2018

In the second phase, the communication focuses on gratification and prizes already won or available to be won by the players through its Watch’NPlay feature

Hotstar Watch’NPlay makes a match of it

In Campaigns By M4G Bureau - May 15, 2018

The 2nd phase of the Hotstar campaign, executed by The Social Street, fans out to Tier I & II cities

Geopath launches enhanced ratings & audience location measurement platform

In OOH News By M4G Bureau - May 09, 2018

The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns

Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising

In Digital OOH By M4G Bureau - May 02, 2018

New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning

JCDecaux Australia partners with Seedooh to verify OOH campaigns

In Digital OOH By M4G Bureau - April 18, 2018

Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners