Results For "OOH-advertising"
222 News Found
Agra Nagar Nigam targets Rs 25 crore ad tax revenues in FY2018-19
In OOH News By Bhawana Anand - April 04, 2018
The civic body is taking pro-active steps to make the OOH advertising norms industry-friendly without compromising on the urban landscape
AdWorld develops ‘I love Indore’ signage in Indore
In OOH News By M4G Bureau - March 05, 2018
The media owning firm is working closely with the corporation in developing iconic OOH advertising spots in the city to accelerate revenue
‘It’s about arousing curiosity in the minds of consumers’
In Viewpoints By Ria Banerjee - February 14, 2018
Siddharthaa Sawansukha, CEO of Kolkata-based Sawansukha Jewellers, talks about the brand’s approach to OOH advertising and how compelling creativity acts as the differentiator on the OOH landscape
‘OOH advertising works well for my brand’
In OOH News By Bhawana Anand - February 13, 2018
The Karnataka OOH Talks conference featured a panel discussion on “How OOH can be pivotal to brand campaigns in Karnataka” involving Deepansh Bhargava, AVP - Marketing & Operations, Central Stores Pan India, Senthil Kumar, COO, YLG and Naqhi Khan, Brand & Marcom Head, Bharti Airtel, Karnataka Circle. The session was moderated by Fabian Cowan, President, Posterscope India
Surendra Shenoy, PGM, BSNL to address Karnataka Talks OOH
In OOH News By M4G Bureau - February 07, 2018
Surendra Shenoy is central to BSNL’s brand building in the Karnataka Circle and undertakes major brand visibility initiatives that include OOH advertising on traditional and digital formats
‘Digital OOH can definitely engage consumers’
In Viewpoints By Bhawana Anand - January 15, 2018
UNIBIC has time to time taken the OOH route to strengthen its presence in the addressable markets that are predominantly in the southern region. Aarti Iyer, Marketing Head, Unibic Cookies talks about the brand’s approach to OOH advertising:
Paytm Metro criss-crosses Gurugram to promote Metro recharge
In Gallery By M4G Bureau - January 10, 2018
Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service
RERA registered real estate brands gradually retracing OOH path
In OOH News By M4G Bureau - January 10, 2018
The act, implemented in 2017 with aim of bringing about clarity and fair practices to protect the interests of buyers, had put several big and small real estate projects on the back-burner, resulting in a sharp drop in their OOH advertising too
Paytm Metro criss-crosses Gurugram to promote Metro recharge
In Campaigns By M4G Bureau - January 10, 2018
Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service
Pioneer Publicity to put up digital screens at DMRC Line 7, 8 stations
In Digital OOH By Bhawana Anand - January 09, 2018
The company sees metro stations, like airports and malls, emerging as key DOOH advertising destinations; Screens have been put up at IFFCO, Dronacharya, Sikandepur, MG Road metro stations, as well as ITO station