Metrics, creative focus will augment OOH advertising: Brand marketers

In OOH News By M4G Bureau - August 01, 2018

The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank

‘OOH can play a key role in Mumbai city beautification’

In Viewpoints By Nimisha Shah - July 13, 2018

The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

‘DOOH campaigns ensure strong brand recall’

In Viewpoints By Ria Banerjee - June 02, 2018

McNROE Consumer Products, a Kolkata based FMCG firm, has demonstrated a keen interest in using digital and other innovative OOH formats. Srinath Balakrishnan, Senior Brand Manager, McNROE Consumer Durables shares his perspectives on OOH advertising.

Carrier AC assures chilled summer this year

In Campaigns By M4G Bureau - May 21, 2018

Handled by Platinum agency, the campaign stands out with its catchy innovation and tactical media planning

Amiya Chandra to share his insights on OOH at OAC 2018

In OOH News By M4G Bureau - May 17, 2018

Dr Amiya Chandra, currently the Development Commissioner, Adani Ports & SEZ, Mundra, has authored a landmark book on Indian OOH advertising which will be released soon; as Officer on Special Duty in charge of Outdoor Advertisement, Parking, Sanitation, MCD, Amiya had played an instrumental role in framing the Outdoor Advertisement Policy for Delhi

Contextual approach worked for us: Coca-Cola India

In OOH News By Bhawana Anand - May 04, 2018

The OOH advertising too was set in regional contexts, and that worked for the brand

Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising

In Digital OOH By M4G Bureau - May 02, 2018

New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning

OOH can help brands derive higher ROI from advertising

In Research By M4G Bureau - April 19, 2018

Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media

‘OOH is a major medium for us’

In Viewpoints By Bhawana Anand - April 14, 2018

A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.

‘OOH works well, but ROI assessment is a must’

In Viewpoints By Bhawana Anand - April 04, 2018

Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising