Results For "OOH-advertising"
222 News Found
‘New technologies, research will augment OOH’
In Viewpoints By Bhawana Anand - January 11, 2019
Gajendra Jangid, VP - Marketing, Cars24 talks about the brand’s OOH advertising experience and expectations from the medium
DAN to handle media accounts of Oppo, OnePlus
In OOH News By M4G Bureau - January 10, 2019
The agency will handle the traditional, digital and OOH advertising of the two brands
‘OOH enhances the visual appeal of the city landscape’
In Viewpoints By Shradha Mishra - November 27, 2018
Suhas Shinde, Deputy Commissioner, Nashik Municipal Corporation shares his views on how OOH advertising can play a key role in the city’s development
Pepsi uncorks blind taste test in Netherlands
In Campaigns By M4G Bureau - November 16, 2018
The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising
‘OOH delivers good RoI & strong brand recall among TG’
In Viewpoints By Shradha Mishra - October 30, 2018
Shreyansh Kapoor, Vice President, Kashi Jewellers shares the brand’s outlook on OOH advertising
‘OOH advertising is a good catalyst for product promotion’
In Campaigns By Shradha Mishra - October 25, 2018
FMCG brand Ganesh Papad is planning a fresh campaign in select Tier 1 cities
Madurai, Tiruchirappalli divisions invite EoI, bids for ad rights
In OOH News By M4G Bureau - October 16, 2018
The tenders call for EOI on ideas for innovative OOH advertising, station branding, branding on Fast/Super-Fast and Passenger Trains
‘OOH certainly helps boost sales’
In Viewpoints By Shradha Mishra - October 11, 2018
K P Abdul Salam, Group Executive Director, Malabar Gold & Diamonds, shares the company’s outlook on OOH advertising
Kolkata Metro floats tender for OOH media
In OOH News By Ria Banerjee - October 04, 2018
The contract has been awarded for 10 years
‘OOH has adapted to changing consumer preferences’
In Viewpoints By Bhawana Anand - September 10, 2018
Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience