Results For "OOH-advertising"
222 News Found
20% of top OOH spenders are tech, D2C cos: OAAA report
In Research By M4G Bureau - December 21, 2020
The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter
JCDecaux UK wins Manchester City Council DOOH advertising contract
In Digital OOH By M4G Bureau - November 26, 2020
The leading OOH firm will develop, maintain and sell the digital Out-of-Home advertising space on 86 CIPs (172 digital screens), with installation set to begin in the second half of 2021
‘Global OOH market is set to back bounce in 2021’ says PWC Global report
In Research By M4G Bureau - November 20, 2020
DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19
Telangana govt spent INR 177 crore on OOH advertising in 2014-2018
In OOH News By M4G Bureau - November 18, 2020
As per RTI reply, the government spent to publicize government developments, welfare schemes and various other flagship programs
NDA government spent INR 101.01 crore on OOH advertising in 2019-2020
In OOH News By M4G Bureau - November 03, 2020
Reported by a news website, the figures are revealed by the Bureau of Outreach and Communication
Havas Media Group India gets into strategic partnership with Tribes to transform Out-of-Home advertising
In OOH News By M4G Bureau - October 01, 2020
This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful media experiences in line with Havas Group’s ‘Meaningful Brands’ philosophy
‘We connect with audiences as a thoughtful brand’
In Viewpoints By Bhawana Anand - September 28, 2020
Charu Malhotra, Vice President and Head of Marketing, Brilloca Limited, talks about the brand’s engagement with consumers in the current circumstances and how OOH advertising can be leveraged to reinforce the brand positioning
Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss
In OOH News By M4G Bureau - September 24, 2020
A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme
Big ideas derive from biggest problems
In Viewpoints By Bhawana Anand - July 27, 2020
Raj Kamble, Founder and Chief Creative Officer at Famous Innovations shares the role of creativity in OOH advertising industry in this global Covid19 situation
‘Creating immersive, engaging, memorable OOH experiences’
Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising