Results For "OOH-Metrics"
11 News Found
‘Robust OOH metrics key to transparency, trust, collaboration’
In OOH News By Vasant Jante - June 10, 2024
Global experts share their perspectives on the changing dynamics of OOH audience metrics at the WOO Global Congress
OOH metrics, disruptive thinking, Amul’s relationship with OOH
In OOH News By M4G Bureau - July 30, 2023
The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.
IOAA Session at OAC 2022: Rachana Lokhande, Advisor to the Board of IOAA & Magesh Poondi, CEO, Relu Ai Systems to make a presentation on the OOH metrics platform
In OOH News By M4G Bureau - August 11, 2022
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads
In OOH Solutions By Rajiv Raghunath - May 19, 2022
“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.
OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement
In OOH News By Rajiv Raghunath - May 19, 2021
The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.
‘Leveraging IoT For OOH’
In Viewpoints By Rajiv Raghunath - May 17, 2021
Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.
If it’s about OTS, let’s go for it
In Viewpoints By M4G Bureau - April 26, 2021
Business leader & strategist Rachana Lokhande presents a threadbare analysis of the current audience data application in OOH advertising, and the bankable options for building a common currency for Indian OOH
Display Metrics India unveils OOH metrics development roadmap
In OOH News By Rajiv Raghunath - January 18, 2019
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA
‘OOH metrics should be comparable to what other channels are using’
In Viewpoints By M4G Bureau - September 08, 2017
Kym Frank, CEO, Geopath, explains that the new Geopath methodology is derived from several types of mobile data, GPS data, and data from connected cars. The organization has moved well beyond average annual weekly measurement, and instead is delivering hourly data throughout the year. Edited excerpts of the interview:
South Africa's OOH metrics expert Dave Roberts to address OAC 2017
In OOH News By M4G Bureau - July 05, 2017
Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa