Results For "OOH-Medium"
101 News Found
Nilgiris plans OOH campaign to promote Xmas offerings
In OOH News By Bhawana Anand - December 15, 2017
The brand plans to utilise the OOH medium as one of the key channels to promote their festive promotion called 'Christmas isn’t Christmas without Nilgiris’, while changing its logo into Christmas colours
Google launches teaser campaign around its soon-to-be launched smartphones
In Campaigns By M4G Bureau - September 30, 2017
The brand takes the OOH medium by storm worldwide to create a suspense around its mobile launch event
Cadbury Bournvita biscuit wakens the passersby
In OOH News By Satarupa Chakraborty - June 22, 2016
Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.
Sanjeev Handa, VP & Head - Marketing, Maruti Suzuki to speak at OAC 2016
In OOH News By VJ Media Bureau - June 07, 2016
Sanjeev Handa will make a presentation on how auto brands can effectively leverage the OOH medium for brand promotion in his address titled"Driving in top gear with OOHâ€. He will also participate in a panel discussion on this theme.
Cocofly douses summer heat through outdoor
In OOH News By Satarupa Chakraborty - May 19, 2016
Beverage brand Cocofly chooses multi-format OOH mediums as their launch pad along with other media in Delhi and NCR.
LOMS illuminates Bailey Road with Ultratech Super Cement
In Campaigns By VJ Media Bureau - August 10, 2015
The campaign is set to be displayed for a year, where the brand has also sketched its presence on different OOH mediums with innovations on BQS, unipoles and the others.
Advertising works best when it triggers business: Smita Jha
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"OOH industry status & growth prospects - A statistical overview†on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Smita Jha, Leader, Media & Entertainment, PwC, also stated that across the globe growth in physical infrastructure is increasing the bandwidth of the OOH medium itself.
99Acres.com looks to rebuild OOH presence
In OOH News By Bhawana Anand - July 06, 2015
After getting overwhelming response on their last campaign launched in 2008, 99Acres.com, a real estate online portal, leveraged the OOH medium, this time on a much larger scale. Around 25-30% of the budget was channelled to this medium to create a localised approach as well as to support its 360 degree campaign. Sumeet Singh, Senior VP Marketing, Corporate Communications & Alliances, Info Edge India, shares the tale of their comeback on OOH in detail with Bhawana Anand.
'OOH is ideal for hyper-localising campaigns'
In Viewpoints By M4G Bureau - June 01, 2015
Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:
Havas Media wins integrated media account of myITreturn.com
In OOH News By VJ Media Bureau - May 14, 2015
The integrated media mandate includes OOH medium