Results For "OOH-Media"
236 News Found
Goa Carnival soars high with IndiGo’s OOH spread
In OOH News By M4G Bureau - February 09, 2021
The celebration, part of the ‘India by IndiGo’ campaign’ is being promoted across OOH media at Goa, Delhi, Mumbai, Bengaluru and Hyderabad
Kerala High Court issues strict orders to remove unauthorized OOH media
In OOH News By Bhawana Anand - February 09, 2021
The apex body has issued notice to all the relevant official bodies in the state to follow directions and remove illegal media
The Primers: Headlining UK’s large format DOOH scale, impact
In Digital OOH By Rajiv Raghunath - February 06, 2021
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor
Advertising weathered 2020 storm relatively well: GroupM report
In Research By M4G Bureau - December 07, 2020
Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth
Tanishq launches Ekatvam campaign on 1,52,000 sq ft OOH media
In Campaigns By M4G Bureau - November 10, 2020
In partnership with Laqshya Media Group, the special Ekatvam campaign has been deployed in 10 cities in India - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad, Chennai, Ahmedabad, Pune, Lucknow and Patna
Diwali brings cheers to media owners of Maharashtra Tier I & II cities
In OOH News By Pray Jani - November 05, 2020
Though OOH media demand has gone up for media owners but still they are facing various other challenges to make profit
63% of voters believe audience data is essential for OOH industry, says poll conducted by Media4Growth
In OOH News By M4G Bureau - November 03, 2020
Audience data will help in opening doors to opportunities for OOH media
SKODA aims to target Tier III towns with OOH media planning
In OOH News By M4G Bureau - October 28, 2020
Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name
Calcutta HC ruling impacts OOH business of eastern India during Durga Puja
In OOH News By Pray Jani - October 21, 2020
According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business
‘If done right, audience data will deliver a major multiplier of investment to OOH media’
In OOH News By Rajiv Raghunath - October 20, 2020
Srikanth Ramachandran, Founder & Group CEO of Moving Walls asserts that in the new normal post Covid-19, planning and campaign inflight/post-campaign reporting are becoming vitally important for OOH