Results For "OOH-Media"
236 News Found
TIMDAA gets ISO 9001:2008 certification
In OOH News By Bhawana Anand - February 27, 2015
Times OOH and Delhi International Airport Ltd (DIAL) becomes the first OOH media company in India to have received this prestigious certification.
Carat bags IndiaFirst Life Insurance's media account
In OOH News By VJ Media Bureau - January 14, 2015
The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
Wildcraft ropes in Milestone Brandcom to handle OOH media mandate
In Campaigns By Bhawana Anand - January 14, 2015
Milestone also planned and executed Wildcraft's very first OOH campaign aptly titled'Come Alive', which showcases a selection of their gear against beautiful outdoor landscapes.
Hyatt reinforces brand identity through outdoor
In Campaigns By Bhawana Anand - January 13, 2015
Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.
IOAA invites Tony Jarvis to India for discussions with OOH industry leaders
In OOH News By Rajiv Raghunath - January 08, 2015
Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry
Indian OOH industry is primed for accelerated growth: EFI CEO
In OOH News By Rajiv Raghunath - December 22, 2014
Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country
A GLO-rious journey for four years
In Viewpoints By M4G Bureau - December 08, 2014
Raminder Singh, MD, GLO OOH Media turned a media-owning firm into a 360 degree solution company. He shares with Outdoor Asia, the progress of the company while pointing out industry's challenges, opportunities and the way forward.
Railways open to new & innovation OOH media: Anup Dayanand Sadhu
In Viewpoints By M4G Bureau - September 30, 2014
Dr Anup Dayanand Sadhu, Senior Divisional Commercial Manager, Bangalore Division, South Western Railway, talks about the emerging OOH advertising opportunities that Railways offers, in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts of the interview:
OOH delivers the multiplier effect: Samir Miglani
In Viewpoints By M4G Bureau - September 12, 2014
Telecom major Uninor has continually reposed immense faith in the OOH media to connect with its target audience. In recent years the brand has leveraged the outdoor media in a big way to build its presence in the non-metro cities. Samir Miglani, Head- Brand & Marcom, Uninor, talks about the unique strengths of the outdoor media and the brand's approach to the medium.
Posterscope launches Prism Creative in Asia Pacific
In OOH News By VJ Media Bureau - August 06, 2014
Using this tool, clients can optimise their creatives on OOH media formats, view the displays in virtual day and night time, conduct distance mapping and also view digital content