Results For "OOH-Media"
236 News Found
Bill Fordyce, COO, HyperMedia, Dubai to speak on DOOH at OAC 2017
In OOH News By M4G Bureau - May 25, 2017
Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI from DOOH media, Dubai OOH industry's experience with large format DOOH, among others, in his address on the theme'How DOOH can work the magic for media owners & brands'
Brigade Enterprises builds long-term presence in the outdoor
In Campaigns By M4G Bureau - May 05, 2017
The real estate group has taken up OOH media in different cities on a long-term basis where the creatives of the group's projects are changed periodically, re-emphasising the offerings and status of the respective projects in a fresh tone time to time. The Social Street has partnered the group in planning and executing the OOH brand presence.
IOAA initiates steps to develop OOH Qualification Packs, Occupation Standards
In OOH News By Rajiv Raghunath - April 12, 2017
IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job involved in the OOH media business.
TIMDAA to start OOH network at Delhi airport's T2
In OOH News By Satarupa Chakraborty - January 19, 2017
TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.
Global OOH revenues Up 6.2% in 2016, strongest growth since 2007
In Digital OOH By VJ Media Bureau - January 12, 2017
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5% to 66 minutes per week, according to new research from US-based PQ Media
Strong industry body will boost Gujarat OOH business: Media owners
In OOH News By VJ Media Bureau - December 19, 2016
Noomi Mehta, President, IOAA laid particular emphasis on the need for the Gujarat OOH media owners to come together as a strong regional association; Asit Shah, Partner, Het Graphics, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Paresh Rajnikant Shah, MD, Sujal Advertisers, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity, and Prashant Gadhav of The Sandesh Ltd urged the IOAA to provide leadership and key support in critical areas
Singapore-based Moving Audiences launches platform for DOOH media buying
In Digital OOH By Nabamita Chatterjee - November 08, 2016
Moving Audiences is initially targeting OOH markets in six ASEAN countries and India; 28 media owners of over 2,000 digital billboards in six Asian countries have already agreed to trade their inventory on the Moving Audiences platform
Raj Super White Soap dominates Ludhiana outdoor landscape
In Campaigns By Satarupa Chakraborty - September 29, 2016
Leading regional OOH firm Lead Ads had planned and executed the campaign in Ludhiana. The OOH firm used some 86 OOH media sites that included hoardings, bqs, mall media, and ambient media, to give the new brand a domineering presence in the outdoor
Heineken makes a starry presence in Salt Lake City, Kolkata
In Campaigns By Nabamita Chatterjee - September 28, 2016
The innovation was conceptualised by the brand along with the specialist media agency OAP while the execution was carried out by the OOH media owning firm Enkon
IKON takes up sponsorship of Young Outdoorians! Contest for 4th year in a row
In OOH News By VJ Media Bureau - May 16, 2016
The Young Outdoorians! Contest is open to professionals below 30 years working with brands, OOH specialist agencies and OOH media owning firms