‘DOOH media attracting more brands’

In Digital OOH By M4G Bureau - August 18, 2017

S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets

Railways addresses OOH industry queries at pre-bid meeting & roadshow in Delhi

In OOH News By Bhawana Anand - August 10, 2017

The meeting drew the participation of a wide cross-section of OOH media owners from across the country

Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

In Research By M4G Bureau - July 27, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

Amritsar municipal body dragging feet on release of new tenders for OOH media

In OOH News By M4G Bureau - July 24, 2017

The authority is generating close to Rs 8 crore tax revenues from OOH per annum

Can the Elephant befriend the Dragon?

In Research By M4G Bureau - July 11, 2017

More than 50% of OOH media in China comprises digital (LED) displays. And these come in all formats, sizes and shapes.

Posterscope launches OOHZONE media planning tool

In OOH News By M4G Bureau - June 23, 2017

The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.

Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

In OOH News By M4G Bureau - June 20, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

PM to inaugurate Kochi Metro on June 17, CHAMS plans best-in-class media on the network

In OOH News By Rajiv Raghunath - June 15, 2017

CHAMS Branding Solutions India Pvt Ltd that has bagged the exclusive media rights on the Kochi Metro network is gearing up to put up the most advanced digital OOH media assets on the network, in combination with well-crafted traditional formats.

Karnataka Tourism amplifies"Year of the wild” campaign on Railway DOOH media

In OOH News By M4G Bureau - June 05, 2017

Collaborates with Vyoma technologies to intensify its 2017 campaign across 279 railway stations in 7 states engaging with 10 crore people every month.

DOmedia reinforces platform to sell OOH programmatically

In Digital OOH By M4G Bureau - May 30, 2017

DOmedia has tied up with Rubicon Project, the global exchange for advertising, to empower OOH media vendors to sell programmatically