Results For "OOH-Industry"
223 News Found
Where’s OOH headed in ‘God’s Own Country’?
In OOH News By Ria Banerjee - May 31, 2021
Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.
OOH best medium to win back public trust: Justine Cochrane
In OOH News By N Jayalakshmi - May 21, 2021
Justin Cochrane, CEO - Europe, Clear Channel Outdoor, enumerated the ways in which the OOH industry could get back on the growth path in a post pandemic world, in his talk, ‘Use your superpower’, at the WOO European Forum meeting.
Diageo Global Media Director - Marketing Isabel Massey, Clear Channel France Presidente Boutaina Araki to address WOO European Forum on May 18
In OOH News By Rajiv Raghunath - May 06, 2021
Diversity, sustainability, programmatic and aligning with ecommerce are massive issues for the global OOH industry: Tom Goddard
Data, technology & value for money: key factors for OOH in 2021
In OOH News By Bhawana Anand - January 21, 2021
Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021
Posterscope & MediaCo launch 100% recycled paper for the UK OOH industry
In OOH Solutions By M4G Bureau - January 20, 2021
The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality
‘The India opportunity could be massive’
In Viewpoints By Rajiv Raghunath - January 14, 2021
Franck Vidal, Director - Asia-Pacific, Adcity (Havas Group), sees data technologies transforming OOH businesses across global markets in the coming years
Leafberry creates landmark DOOH site in Ludhiana
In Digital OOH By Bhawana Anand - January 13, 2021
The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation
OOH those exits & entries of 2020
In OOH News By Bhawana Anand - December 30, 2020
Even as the OOH industry grappled with the pandemic’s impact on business this year, there were quite a few senior-level resignations and appointments, adding a surprise element
Indian OOH industry expects COVID19 vaccination to improve business prospects
In OOH News By Bhawana Anand - December 24, 2020
In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times
63% of voters believe audience data is essential for OOH industry, says poll conducted by Media4Growth
In OOH News By M4G Bureau - November 03, 2020
Audience data will help in opening doors to opportunities for OOH media