Results For "OOH-Campaign"
374 News Found
QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives
In Research By M4G Bureau - August 25, 2021
The study revealed that long term memory encoding, critical for campaign effectiveness, continues to grow in respondents that are exposed to evolving creative.
Time to spruce up OOH space in Bengaluru: Specialists
In OOH News By N Jayalakshmi - August 17, 2021
Large formats will provide more heft to OOH campaign plans, but media operators would need to consciously self-regulate the business: Leading specialist agencies.
Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts
In Digital OOH By M4G Bureau - July 27, 2021
The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.
OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement
In OOH News By Rajiv Raghunath - May 19, 2021
The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.
Kotak Mahindra rolls out multicity OOH campaign
In OOH News By M4G Bureau - March 26, 2021
The outdoor campaign has been conceptualised by Cartwheel Consultancy focusing on 6.65% p.a. – Kotak’s home loan interest rate.
PNB Housing Finance launches OOH campaign for home loan scheme
In Campaigns By M4G Bureau - March 22, 2021
The campaign builds on the emotions surrounding owning a home, while driving home the loan scheme benefits and encouraging more people to buy a home.
Tech innovation for better health: Fujifilm’s campaign msg
In Campaigns By M4G Bureau - March 17, 2021
The OOH campaign has been spotted in Delhi across varied formats.
It’s green all the way for Assembly election OOH campaigns in Kerala
In OOH News By M4G Bureau - March 09, 2021
Election Commission has empowered the district election officer to take legal action against parties violating the mandate
BJP all set to woo West Bengal with high tech OOH campaign
In OOH News By Bhawana Anand - March 08, 2021
The party has organised a massive outdoor campaign to create high voltage visibility in 294 assemblies of the state.
Aster Labs creates cluster branding at BMTC DOOH media
In Campaigns By M4G Bureau - February 26, 2021
The strategic DOOH campaign targets travellers commuting from other states and requiring COVID-19 test to be done