Results For "OOH-Advertising"
222 News Found
2013 OBIE Awards
In Digital OOH By VJ Media Bureau - August 05, 2013
Outdoor Association of America (OAAA) is the lead trade association representing the OOH advertising industry in America. The OBIE Awards that are given away by OAAA recognize excellence in OOH creativity. Presented in the next few pages are the Gold Winning entries in this year's OBIE Awards.
OAC 2013: Young Outdoorians get cracking at OAC 2013
In OOH News By VJ Media Bureau - July 09, 2013
As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.
OAC 2013: Activation will have its own role to play
In OOH News By VJ Media Bureau - July 06, 2013
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
OAC 2013: Young Outdoorians get cracking at OAC 2013
In OOH News By VJ Media Bureau - July 06, 2013
As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.
OOH culture at the malls of Kolkata
In OOH News By Nabamita Chatterjee - March 25, 2013
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario of the malls in the'City of Joy.'
Dollar's strong bond with OOH
In Viewpoints By M4G Bureau - March 25, 2013
The innerwear brand has used outdoor advertising in many innovative and interesting ways to push its varied products. Outdoor Asia chats up with Bidyut Nath, Head - Advertising, Dollar Industries, to learn more about the brand's OOH advertising plans for the East zone.
'The only guideline is that there are no guidelines!'
In Viewpoints By M4G Bureau - January 17, 2013
OOH advertising is morphing into newer avatar as newer possibilities are being discovered by creative honchos. For Raj Deepak Das, Executive Creative Director, BBDO India, however, it is the message and the emotion which make an OOH copy strong, strong enough to capture the eyes and hearts of the audience.