Results For "OOH-Advertising"
222 News Found
Pratibha Advertising implements Edge1 OOH Software
In OOH News By M4G Bureau - April 27, 2020
Bihar based Pratibha Advertising, implements Edge1 OOH Advertising Software to manage their OOH advertising business
“OOH needs to design bespoke strategies for clients”
In Viewpoints By Bhawana Anand - April 21, 2020
Talking about the current uncertain market conditions, Bindu Balakrishnan, Country Head India-DCMN shares her viewpoint on OOH advertising
‘Innovation is vital for OOH’
In Viewpoints By Ria Banerjee - March 16, 2020
Vinod Kumar Gupta, MD, Dollar Industries talks about the brand’s OOH advertising experience. Edited excerpts
Bihar media operators not geared up for using green options for OOH advertising
In OOH News By Bhawana Anand - March 04, 2020
The operators fear the likelihood of a state ban on use of PVC flex for outdoor advertising
Saharanpur Smart City Project opens bid for DOOH
In OOH News By M4G Bureau - February 13, 2020
The tender calls for supply, design and installation of LED screens for OOH advertising in the city under smart city project
‘OOH is the soul of advertising’
In Viewpoints By Pray Jani - February 03, 2020
Rakesh Sharma, Dy General Manager – Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising
Top Trends for Outdoor Advertising in 2020 by Moving Walls
In OOH News By M4G Bureau - December 24, 2019
Singapore-headquartered global advertising technology company lists down top trends that will redefine OOH advertising in the upcoming year
‘OOH is ideal for location-centric business’
In Viewpoints By Pray Jani - November 18, 2019
Raveendra Singh, AVP, Adlabs Imagica talks about the brand’s approach to OOH advertising
Panasonic to launch OOH LEDs soon
In OOH Solutions By Bhawana Anand - October 30, 2019
The company already ventured into DOOH industry with hardware & software is set to revolutionize the outdoor space with new LEDs
‘OOH an organic choice in our media planning’: Sagar Kocchar
In Viewpoints By Bhawana Anand & Pray Jani - October 29, 2019
Sagar Kochhar, Chief Marketing Officer, Rebel Foods highlights the tangible outcomes from OOH advertising and the media preferences of the brand