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‘Brands have the bandwidth to spend much more on OOH’
Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath
‘Brands are needing to appeal to the emotional side of consumer behaviour’
In OOH News By M4G Bureau - May 26, 2020
Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath
Specialist agencies gearing up to tackle new business challenges across India markets
In OOH News By M4G Bureau - May 18, 2020
OOH leaders representing India’s top specialist agencies weigh in on ‘Tackling the challenges of rebuilding business in the face of the Covid-19 crisis’