Results For "OMI"
464 News Found
Bright economic forecast bodes well for advertising biz
In OOH News By M4G Bureau - February 03, 2023
Infrastructure development, rail expansion, EV promotion among factors that could help drive OOH/DOOH growth
Non-metro OOH markets have the potential to attract higher ad spends
In OOH News By M4G Bureau - January 25, 2023
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.
Clear Channel Singapore launches into Decentraland Metaverse.
In Digital OOH By Rajiv Raghunath - January 16, 2023
With the rise of immersive technologies like VR/AR, the metaverse is becoming one of the most exciting frontiers for brands planning to stay ahead of the curve.
Will fast-charging stations for EVs open up new ad avenues?
In OOH News By Nisha Yadav - January 13, 2023
EVs are becoming more popular, and so is the need for charging infrastructure
Italian startup Sunspeker transforms solar panels into OOH advertising media
In OOH Solutions By M4G Bureau - December 26, 2022
Sunspeker has developed recyclable, customisable graphic covers for solar panels
Clear Channel Singapore expands pOOH offering with Broadsign SSP
In Digital OOH By M4G Bureau - December 01, 2022
OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.
Brand spends on OOH will be sustained: Vinkoo Chakraborty, President, Rapport Chrome
In OOH News By Rajiv Raghunath - October 21, 2022
Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming months. Edited excerpts of the interview with Rajiv Raghunath.
‘Fortunate to work for a company that has never rested on its laurels’
In Viewpoints By Rajiv Raghunath - October 21, 2022
NOVUS, an independent media planning and buying agency headquartered in Minneapolis, USA, has had a riveting l business journey since its inception in 1987. From being a top print buyer in North America, the agency has evolved its offerings to deliver customised, fully multichannel media programmes, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Melony Rios, CEO of NOVUS Media talks about the business journey in an interview with Rajiv Raghunath.
Noise makes a loud statement on market dominance
In Campaigns By Prantika Ghosh - October 07, 2022
The campaign highlights the smartwatch brand’s growing market presence
COMMB President Amanda Dorenberg to co-moderate session on sustainability practices at United Nations event
In OOH News By Rajiv Raghunath - October 04, 2022
Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts