The 'Why' and 'How' behind Mushrooming specialist agencies

In OOH News By Reena Mehta - June 21, 2013

Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.

Sunfeast Yippie's high decibel campaign in Hyderabad

In OOH News By VJ Media Bureau - May 28, 2013

Yippie paints the whole city with newly launched Chinese Masala variant through giant sized billboards and bus shelters considering the target group.

Pioneer Publicity wins media tender in Kolkata

In OOH News By Bhawana Anand - May 22, 2013

The tender includes different kind of OOH formats, where the properties are situated at prominent locations within the city.

Vodafone's ZooZoos, coming soon to a theatre near you!

In OOH News By VJ Media Bureau - May 20, 2013

ZooZoo, the most loved mascot of Vodafone will get closer to the audiences at cinema halls, starting with DT Cinemas at Promenade Mall, Vasant Kunj.

New Zealand witnesses 16% revenue growth in OOH industry

In OOH News By VJ Media Bureau - May 03, 2013

The Outdoor Media Association of NZ (OMANZ) announced a strong start to 2013, and sees OOH firmly becoming entrenched in the media mix for the future.

OOH culture at the malls of Kolkata

In OOH News By Nabamita Chatterjee - March 25, 2013

With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario of the malls in the'City of Joy.'

New Décor Possibilities brought alive by HP Sign & Display Technology

In OOH News By VJ Media Bureau - March 11, 2013

With home owners and organizations becoming more environmental conscious, HP foresees increasing demand for the environment-friendly digital printing.

Take a break

In Digital OOH By - February 02, 2013

The world is becoming one big WiFi zone. It's available in bars, restaurants, trains, airports, supermarkets. There's even WiFi on Mount Everest. Result? People are constantly online.