Results For "OMI"
464 News Found
'Innovation is the name of the game'
In Viewpoints By M4G Bureau - May 12, 2014
OOH medium is escalating at a faster pace in terms of quality, scale and business. However, this growth will hardly make a difference, until and unless the industry issues get resolved, whether it is the issue of clutter, measurement or business margins coming down. Outdoor Asia speaks to industry veteran, Anita Nayyar, CEO, Havas Media Group, India & South Asia, to get an inside view of the industry's current strengths and challenges.
LIC reinforces looming presence in Kolkata with building facia branding
In OOH News By Nabamita Chatterjee - May 09, 2014
The insurance major has branded three prominent buildings in Kolkata -- Jeevan Deep Building on Chowranghee Road, Bombay Mutual Building on Brabourne Road, and LIC Building on 24 C R Avenue
'We just need a tipping point to be creative'
In Viewpoints By M4G Bureau - February 04, 2014
In the midst of the collective push towards larger than life, is the OOH industry losing out on original creative thinking? Why are there so less of the likes of Amul and Economist, brands who in their own ways trail-blazed creativity in OOH? Aneil Deepak, also known as Andee, Head - Ideas & Planning, DDB Mudra Group, in a chat with Outdoor Asia answers some of these questions and more in the context of creativity in OOH.
E&G Global Estates promotes Green project
In OOH News By MunmunSaha - December 20, 2013
E&G Global Estates Ltd recently launched Green Courts - Koroli, a 16.7 acre project in the heart of Nashik that promises its dwellers a peaceful and rejuvenating second home close to Mother Nature.
How the cookie pops out!
In Gallery By - December 13, 2013
Unibic Cookies with Media Circle came out with an exciting OOH campaign in Mumbai showcasing the products in an attractive manner. The highlight was the innovation at Juhu with cookies coming out of the packet on the hoarding!
Sahara Q Shop creates high decibel visibility
In Campaigns By Bhawana Anand - December 02, 2013
In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.
Sahara Q Shop creates high decibel visibility
In OOH News By Bhawana Anand - November 28, 2013
Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances.
Chennai Express on OOH track
In OOH News By VJ Media Bureau - November 25, 2013
Super hit movie Chennai Express was aired on November 23rd on'& Pictures' channel and the promo preceding it was prominent on the OOH medium.
Outdoor Media Integrated is now Laqshya Solutions
In OOH News By Nabamita Chatterjee - November 07, 2013
The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya.
Sujal Advertisers wins pole kiosk rights
In OOH News By VJ Media Bureau - October 16, 2013
With more than 5,000 pole kiosks, Sujal Advertisers creates dominance in the city.