Results For "OMI"
464 News Found
Myntra launches lip-smacking campaign
In Gallery By M4G Bureau - September 07, 2017
The M.A.C. offerings on the broad canvas
Origins Advertising taps semi-urban markets
In Gallery By Bhawana Anand - September 07, 2017
LED mounted vans drive brand promitions
Myntra’s M.A.C. collection stands out in the outdoor
In Campaigns By M4G Bureau - September 07, 2017
The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals in the 25-35 age group
"OOH is the most multifaceted medium"
In Viewpoints By M4G Bureau - September 06, 2017
As predicted by many media reports last year and this year, telecom has been instrumental in spearheading the growth and fate of OOH advertising in India.
‘OOH is primed for accelerated growth’
In Gallery By - September 04, 2017
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development.
Agra civic body embattled with issue of mushrooming of unauthorised outdoor media
In OOH News By Bhawana Anand - September 04, 2017
An estimated 45% of the hoardings up in the city are unauthorised, resulting in some Rs 4 crore annual revenue loss to the Agra Municipal Corporation.
Vizeum wins media mandate for Bauli India
In OOH News By M4G Bureau - August 21, 2017
As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations
‘If investments are delayed till the ground is right, it will be too late’
In Digital OOH By M4G Bureau - August 18, 2017
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:
‘It has been a pleasure to deal with Indian Railways’
In Digital OOH By M4G Bureau - August 18, 2017
Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future. Edited excerpts of the interview:
Kolhapur civic body swoops down on unauthorised media in the city
In OOH News By Bhawana Anand - August 18, 2017
Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur