Is Pepsi coming out with ‘Kyun Sookhe Sookhe Hi?’ OOH variant?

In OOH News By M4G Bureau - March 14, 2018

PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kya Sookhe Sookhe Hi’; the OOH campaign is likely to follow

Women outdoorians celebrate Women’s Day with zest

In OOH News By Bhawana Anand - March 09, 2018

The industry looks male-dominant from the outside, but women entrepreneurs and professionals in the OOH domain absolutely enjoy the level playing field

Ola appoints Starcom India to handle Indian and upcoming international markets

In OOH News By M4G Bureau - March 06, 2018

The business was won in a closely contested pitch, with various leading agencies in the fray

Xiaomi Redmi Y1 dials OOH for big impact

In Campaigns By M4G Bureau - March 06, 2018

OMI executed this campaign for Redmi Y1 across key metro markets. An assortment of large format and unconventional formats were used for the campaign covering 13 key cities

2017 was a year of modest growth for OOH says FICC-EY report 2018

In Research By M4G Bureau - March 05, 2018

The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth

Tanishq crafts a glittering outdoor presence

In Gallery By M4G Bureau - February 16, 2018

OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities

Tanishq crafts a glittering outdoor presence

In Campaigns By M4G Bureau - February 16, 2018

OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities

Freshmenu taps into corporates with lip-smacking activation

In Campaigns By M4G Bureau - February 09, 2018

The activities have been designed tactically where the participants nominated by the corporate are asked to finish food in the shortest span and the winner gets Rs 1,000 in their respective Freshmenu account to spend

Surging traffic volumes at Patna airport expected to boost ad revenues

In OOH News By Bhawana Anand - February 08, 2018

However, the ad volumes are expected to increase in the coming months with the completion of a new passenger terminal and commencement of 24-hour operations

Eco-friendly fabric gradually finding market in Chattisgarh, though it’s still early days

In OOH Solutions By Bhawana Anand - February 07, 2018

While the demand for fabric prints is still negligible, there is some traction for the business. Most of the demand is coming in for short formats like backlit and frontlit displays