‘New OOH avenues will come up in Kochi’

In Viewpoints By Ria Banerjee - June 04, 2019

Soumini Jain, Mayor, Kochi, sees a more broad-based role for advertising firms in the city’s development in the coming times

How BJP went high tech with OOH campaign this election

In OOH News By Bhawana Anand - June 03, 2019

From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH

Grandesign Experiential announces plans for San Diego Comic-Con

In OOH News By M4G Bureau - May 08, 2019

Leading experiential marketing company that brought fans “The Experience” in 2018 gears up for its eighth year at SDCC

Tanishq celebrates ‘Swayahm’ in multi city campaign

In Campaigns By M4G Bureau - April 19, 2019

A mix of formats such as billboards, bus shelters and mall media has been used to garner maximum eyeballs

BARC India appoints Aaditya Pathak as Executive Vice President-Partnerships & Growth

In OOH News By M4G Bureau - April 17, 2019

Elbert D’silva to spearhead the Product Leadership & Excellence Team

BJP dominates OOH space with multiple creative

In Gallery By - April 08, 2019

The national political party creates splash on the outdoor medium with different agendas

DMRC ridership to touch 30 Lakh in coming days

In OOH News By Bhawana Anand - March 29, 2019

The metro rail corporation issued a statement on the media report claiming decline in the ridership

India is 3rd largest market for air passenger traffic

In OOH News By M4G Bureau - March 25, 2019

The ranking has been done by the Airports Council International (ACI), the global trade association of international airports, published its preliminary world airport traffic rankings which lists India among

RSH Global assigns media mandate to Initiative

In OOH News By M4G Bureau - March 18, 2019

Initiative will handle integrated media planning and buying for JOY & X-MEN Brands

Hero MotorCorp stands tall in Gurugram

In Campaigns By M4G Bureau - March 18, 2019

The triple-sided unipole has a domineering presence on the road linking Delhi and Gurugram