India’s macro economic indicators show uptick for OOH

In OOH News By M4G Bureau - February 11, 2021

The International Monetary Fund in its recent report projected an 11.5% growth rate for India’s economy in 2021, in its World Economic Outlook report. These and other reports project a positive outlook for the media and advertising industry as a whole, and for OOH in particular, writes Vishwanath Kini, Head – Growth & Strategy, NBD, The Brand Sigma

Mega LED screen promises infinite opportunities to brands

In Digital OOH By M4G Bureau - February 04, 2021

The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns

No immediate relief for OOH; benefits seen in the longer term: Industry leaders on Budget

In OOH News By Bhawana Anand - February 02, 2021

Metro rail network expansion will boost transit media growth; medium to long term economic growth to have a positive cascading impact on OOH

TOMI launches mask detection function and reactivates pedestrians’ detection and counting feature

In Digital OOH By M4G Bureau - January 22, 2021

In addition to the new feature, TOMI displays advising messages according to the number of people detected

Bombay HC restrains Sebamed campaign, but OOH displays still up

In OOH News By M4G Bureau - January 15, 2021

The Court verdict expected in the coming week

‘The India opportunity could be massive’

In Viewpoints By Rajiv Raghunath - January 14, 2021

Franck Vidal, Director - Asia-Pacific, Adcity (Havas Group), sees data technologies transforming OOH businesses across global markets in the coming years

Indian OOH industry expects COVID19 vaccination to improve business prospects

In OOH News By Bhawana Anand - December 24, 2020

In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times

Havas Media wins integrated media mandate for Domino’s Pizza

In OOH News By M4G Bureau - December 10, 2020

The mandate includes both offline and digital media duties

Global ad spend rebound likely in 2021, says report

In Research By M4G Bureau - December 09, 2020

MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination

Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8

In Digital OOH By Rajiv Raghunath - December 02, 2020

The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies