Oman’s leading DOOH network Mubashir secures funding from ITHCA Group to power growth into new markets

In OOH Solutions By M4G Bureau - April 02, 2024

Mubashir’s platform reaches millions of people across Oman through its network of strategically located digital screens.

What automation & programmatic mean for OOH

In OOH News By Rajiv Raghunath - March 20, 2024

Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum

Laqshya Group appoints Rayomand J. Patell as Group Chief Creative Officer

In OOH News By M4G Bureau - March 01, 2024

Rayomand J. Patell, a stalwart in the creative domain, brings to the table a rich tapestry of experience garnered at some of the most creatively driven agencies in the industry

Charles Parry-Okeden, Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE, Australia to address OAC 2024 in Bengaluru

In OOH News By M4G Bureau - February 26, 2024

Charles will be speaking on the theme of 'How the currency journey takes OOH to growth destination'

PPDS partners Deutsche Telekom AG in developing commercial opportunity with Philips Tableaux ePaper displays

In OOH Solutions By M4G Bureau - February 21, 2024

PPDS and Deutsche Telekom are deeply aligned in their focus on sustainability, with both companies taking a holistic view of the environmental impact of their products, services and activities, a synergy that played a key role in the partnership.

Broadsign releases State of Static OOH Report

In Research By Rajiv Raghunath - February 16, 2024

Findings paint a strong 2024 outlook, with workflow efficiency, automation and data and analytics technology, and sustainability key areas of focus

Pikasso Italia digitalises first wall of Milano Collection in the heart of Porta Romana District

In Digital OOH By Rajiv Raghunath - January 16, 2024

Antonio Vincenti, CEO of Pikasso, says “this first Pikasso digital screen is a first step toward the objective of building a Milano Collection that covers all access routes to the City centre”

Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign

In Campaigns By M4G Bureau - January 04, 2024

Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

UK’s Wildstone acquires M5 Tower West Midlands in Birmingham

In OOH News By M4G Bureau - December 20, 2023

The M5 Tower West Midlands is a high-impact, double-sided DM6 structure strategically positioned on the M5 in Birmingham, between Junctions 1 and 2

Pikasso Italia wins Euroma2 exclusive mall DOOH advertising concession

In Digital OOH By Rajiv Raghunath - November 29, 2023

Euroma2 is one of the top lifestyle malls in Rome